EPCH India Pavilion inaugurated at Ambiente’24, Messe Frankfurt, Germany


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Delhi/NCR – 26th January’2024 – The Ambiente, 2024 got underway at Frankfurt today and will conclude on 30th January’ 2024. The India Pavilion in Ambiente Fair, 2024 was inaugurated by  B. S. Mubarak, Consul General, Consulate General of India, Frankfurt, Germany; in the presence of Dileep Baid, Chairman EPCH; Raj Kumar Malhotra, Immediate Past Chairman-EPCH; Prince Malik and Rajesh K. Jain, CoA Members EPCH; Rajesh Rawat, Addl. Executive Director-EPCH and Winston Pereira, General Manager, Messe Frankfurt India Trade Fair and member exporters and visitors at Messe Frankfurt on 26th January, 2024 informed by R. K. Verma, Executive Director –EPCH.

B. S. Mubarak, Consul General, Consulate General of India, Frankfurt, Germany along with the other official visited the EPCH pavilion and interacted with participants and was highly delighted with the large variety of Indian handicrafts products display in Ambiente’24.

Dileep Baid, Chairman EPCH said that Ambiente being one of the most important international fairs held in Germany where large number of international buyers visit to source their requirements and with such participation of Indian exporters at the fair increases the possibility of exports growth to the overseas markets. He added that the participants are displaying exquisite Gifts, Decoratives, Christmas Decoration, Fashion jewellery, wooden handicrafts items, textiles furnishing, leather products, lamps & lighting, ceramics, Incenses, bags and bathroom accessories in 3 sections – Living, Dining, Giving Sections at Ambiente 2024. Shri Baid further said that the cooperation extended by the Indian mission in Germany is commendable, as it greatly facilitates our participation every year.

Raj Kumar Malhotra, Immediate Past Chairman-EPCH said India’s participation in Ambiente’24 will add to the vibrancy and diversity of the fair and familiarize global manufacturers, retailers and brands with the robust entrepreneurship in Indian Home Decore, Gifts & consumer products industry and will open up opportunities for sourcing from India.

R. K. Verma, Executive Director–EPCH informed that Ambiente 2024 – world famous Consumer Goods Fair showcases around 3000 exhibitors worldwide. India will be the one of largest participating country in Ambiente 2024. Three fairs are being held concurrently i.e Ambiente, Christmas world and Creative world. Around 600 companies from India are exhibiting in the fairs at Messe Frankfurt. He further informed Council’s participation with 61 exporters at the fair is attracting visitors from across the globe.

Export Promotion Council for Handicrafts is a nodal agency for promotion of exports of handicrafts from the Country and create brand image of magic of the gifted hands of millions of artisans and crafts persons engaged in production of home, lifestyle, textiles, furniture and fashion jewellery & accessories products in different craft clusters of the Country. The overall Handicrafts exports during the year 2022-23 was Rs. 30,019.24 Crores (US $ 3,728.47 Million). The exports of handicrafts items to Germany during the year 2022-23 was Rs. 1428.06 Crores (US $ 177.37 Million) informed R. K. Verma, Executive Director, EPCH.

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