EPCH marks presence at one of the USA’s Largest Trade Shows: ‘Sourcing at Magic’

Delhi/NCR – 19th August’2024 – “Sourcing at Magic”, 2024 was underway at Las Vegas, USA and will conclude on 21st August’ 2024. The India Pavilion in Sourcing at Magic, 2024 got inaugurated by Dr. K. Srikar Reddy, Consul General, Consulate General of India, San Francisco, USA in the presence of Shri Abhishek Sharma, Consul, Consulate General of India, San Francisco, USA; eminent member exporters and trade visitors at Las Vegas Convention Centre, Las Vegas, USA on 19th August, 2024 informed, R. K. Verma, Executive Director –EPCH.

Dr. K. Srikar Reddy, Consul General of India at San Francisco, USA along with the other officials visited EPCH India pavilion, interacted with participants and were delighted with the large variety of Indian handcrafted fashion jewellery and accessories display in “Sourcing at Magic”.

Dileep Baid, Chairman-EPCH said that “Sourcing at Magic” is a significant trade show to showcase the unparalleled beauty and craftsmanship of Indian handicrafts. Council’s presence at this esteemed event reflects our dedication towards expanding market access for Indian Handicrafts exporters. He further added, fair will feature a diverse array of Fashion Jewelleries, Fashion Accessories, Shawls, Scarves & Stoles, Fashion Bags, Leather footwear & Accessories each reflecting the unique Indian traditions.

R. K. Verma, Executive Director–EPCH informed India’s participation will familiarise global manufacturers, retailers, and brands with the vibrant entrepreneurship in the fashion jewellery and accessories opening up opportunities for sourcing from India. In this edition over 950 Indian companies are exhibiting and 10000+ trade visitors are expected to visit the show. USA is major market for Indian Handicraft products and hence “Sourcing at Magic”, Las Vegas, USA is an important marketing medium for Indian Handicrafts companies world over. India’s exports of handicrafts to the USA during the year 2023-24 was Rs. 13,381.07 Crores (US $ 1,616.12 Million). Focus on India at this fair will help in further boosting exports.

Export Promotion Council for Handicrafts is a nodal agency for promotion of exports of handicrafts from the Country and create brand image of magic of the gifted hands of millions of artisans and crafts persons engaged in production of home, lifestyle, textiles, furniture and fashion jewellery & accessories products in different craft clusters of the Country. The overall Handicrafts exports during the year 2023-24 was Rs. 32,758 Crores (US $ 3,956 Million) informed Mr. R. K. Verma, Executive Director, EPCH.