EPCH CONDUCTED SEMINAR ON EXPORT PROMOTION, DIGITAL MARKETING

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<p style=”text-align: left;”><a href=”//www.youtube.com/user/parichowkgrnoida/videos/”><img class=”size-full wp-image-139039 alignleft” src=”//tennews.in/wp-content/uploads/2016/06/Ten-News-Logo-2-1.jpg” alt=”TEN NEWS LOGO” /></a></P> In its endeavors to upgrade the knowledge of artisans and craftspersons, tiny entrepreneurs to find appropriate place in the International market and to improve the quality,designing and packaging of products being made and apprise them on other important issues like digital marketing and compliances to be followed, Export Promotion Council organizesseminar in all craft cluster of Puri, Odisha informed by Mr. D. Kumar, Chairman– EPCH.

 

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In the series, a seminar on Export Promotion, Digital marketing, Packaging, Quality compliances and design & product development was conducted successfully on 25thJune, 2016in Puri, Orrisa. More than70craftpersons and artisans,Shilp Gurus, National awardees, representatives from NGO, entrepreneurs and exporters were present in the seminar. TheShilp Gurus of the region were honoured by the dignitaries.

ShriRakesh Kumar, Executive Director, Export Promotion Council for Handicrafts informed that Council has prepared a business plan for development of Odisha crafts. Business plan will consists, to identify the perspective entrepreneurs, design and technology support to Odisha crafts as per national market requirement and marketing opportunity through national and international fairs and exhibitions. Also marketing support such as direct exports, ecommerce platform will be used. An exclusive buyer seller meet will be organized for Odisha crafts in which leading buying houses and buyers will be invited by the EPCH.In the first phase major four craft of Puri District of Odisha like Stone Craft, Aplique work, Natural fibre and Pat Chitra will be promoted under the proposed Business plan.

Smt. GayatriPatnaik, Managing Director of Odisha State Co-operative Handicrafts Corporation and Mr. SudarshanPatnaik, Padma Shri& world famous stone artist were guests of honour of the seminar.

Shri A. K. Panigrahi, Assistant Director, from O/o DC (Handicrafts), Bhubneshwar apprised the participants about different schemes available for upliftment of artisans and craftspersons for promotion of export. EPCH informed the services offered by Export Promotion Council for Handicrafts to more than 9000 member exporters all over India.

Shri O.P Prahaladka, Regional Convener of EPCH in Eastern Region apprised the artisan and craftpersons who were present in the seminar in large number, about how to become an entrepreneur and produce items that are in great demand in overseas markets by sharing his wide experience in the field.

Export promotion& Packaging and digital marketing and quality compliance required in international market were discussed in details by the speaker of seminar. The seminar concluded with the in depth and detailed presentation by EPCH designer on the latest design, trends, forecast.Certificates to the participants were given by the dignitaries on the dias.

The objective of this seminar was to make aware the primary producers, artisans, craftpersons, SHG/NGO and small and tiny entrepreneurs about new marketing technology, compliance and adopt new technology for design up-gradation to compete in the International markets. In 2016-17 EPCH will be organizing over 150 seminars/workshops/soft skill programmes/design projects all over India further informed Mr. Rakesh Kumar,ED-EPCH. Artisans and crafts-persons of Puri, Odisha will be benefited from the seminar.

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