EPCH to Host First-Ever Handicrafts Expo in Narsapur from March 21-25, 2025

Narsapur, Andhra Pradesh, March 20, 2025 – The Export Promotion Council for Handicrafts (EPCH) is set to host the 1st edition of Handicrafts Expo, Narsapur-2025 at the International Lace Trade Centre (ILTC) in Narsapur, Andhra Pradesh, from March 21 to 25, 2025. This landmark event will bring together artisans from across India to showcase the country’s rich handicraft heritage while creating valuable business opportunities.

The expo will be open daily from 11 AM to 8 PM and will function as a B2C event, offering opportunities for retailers and distributors to engage directly with artisans. Visitors can purchase authentic handicrafts and explore a diverse range of handmade products. Adding to the family-friendly environment, a Kid Zone will offer interactive craft activities and games, allowing children to engage with artisans and try their hand at traditional crafts. The fair will also feature a variety of cuisines and food stalls for visitors to enjoy.

Narsapur, located in the West Godavari district of Andhra Pradesh, is home to the world’s largest concentration of crochet lace artisans, with over 1,00,000 women engaged in home-based lace-making across West and East Godavari districts. The region’s renowned hand-made crochet industry produces an array of exquisite items, including doilies, pillow covers, bedspreads, table runners, and more.

Speaking about the upcoming event, Dileep Baid, Chairman, EPCH, remarked, “The Handicrafts Expo – Narsapur 2025 is a testament to India’s rich artistic heritage and the dedication of our artisans. We are committed to promoting sustainable craft traditions and ensuring global recognition for Indian handicrafts. This grand event will showcase the exquisite craftsmanship of Indian artisans, emphasizing both traditional and contemporary designs.”

Dr. Rakesh Kumar, Chief Mentor in the role of Director General EPCH & Chairman – IEML, highlighted the larger significance of the event, stating, “The Handicrafts Expo – Narsapur 2025 is more than just an exhibition; it is a celebration of India’s artistic legacy. It serves as a bridge between traditional artisans and modern markets, creating opportunities for growth and innovation. Visitors will have the unique chance to witness live demonstrations and shop for exquisite handmade products.”

Neeraj Khanna, Vice Chairman, EPCH, emphasized the value of consumer engagement, noting,
“Handicraft Expo Narsapur 2025 will not only allow visitors to purchase high-quality handcrafted creations but also enable exhibitors to directly address consumer demands.”

K. N. Tulasi Rao, Member, Committee of Administration (CoA) EPCH and a prominent exporter from Narsapur, shared that, “This expo will feature crafts ranging from the world-renowned Crochet Lace & Lace Products of Narsapur to Brass Artware from Uttar Pradesh, Handloom Sarees & Shawls, and Hand-Knotted Carpets & Floor Coverings, reflecting the rich textile and craft heritage of the country.”

Reflecting on the broader goals of the initiative, R. K. Verma, Executive Director, EPCH, highlighted the focus on innovation within the handicrafts sector, stating, “At EPCH, we continue to focus on integrating India’s craft traditions into a modern, sustainable business model that benefits all stakeholders. Handicrafts Expo Narsapur-2025 exemplifies this vision by fostering innovation and excellence within the sector.”

As the nodal organization responsible for promoting India’s handicrafts exports, EPCH has played a pivotal role in creating a global brand image for the country’s artisan community. During the year 2023-24, India’s handicrafts exports amounted to Rs. 32,759 crores (US $3,956 million), informed R. K. Verma.

The Handicrafts Expo – Narsapur 2025 promises to be a vibrant celebration of India’s artistic traditions, offering an unforgettable experience for craft enthusiasts, buyers, and families alike.