Expo Bazaar Marks Milestone with Grand Opening of Brand New Showroom in USA

Delhi/NCR, 14 January 2024 – Expo Bazaar, a cross-border B2B platform, after having opened showroom in Europe has now forayed into the US market thus providing B2B sourcing opportunity to a large number of buyers in the US. This strategic expansion reflects Expo Bazaar’s commitment to offering an unparalleled selection of exquisitely curated products from India, tailored to meet the discerning tastes of valued buyers.

Expo Bazaar’s Dallas showroom was inaugurated today by Tennell Atkins, Dallas Mayor Pro Tem in the presence of Dileep Baid, Chairman – EPCH; Dr. Rakesh Kumar, Chairman IEML and Expo Bazaar; Ms. Cindy Morris, President & CEO, Dallas Market Centre; Jitin Prashar, Sr. Vice President, Expo Bazaar; Jay Dhawan, VP of Sales & Marketing Expo Bazaar USA and other senior officials.

Tennell Atkins, Mayor Pro Tem Dallas, USA while inaugurating said that Expo Bazaar’s new showroom in the United States will mark a significant milestone in the expansion of the handicrafts industry onto the global stage. This showroom is not only a space to display products but also gateway to a world of exquisite craftsmanship, a celebration of the rich tapestry of Indian culture. Council Member Atkins serves as the Chair of the Economic Development Committee, Chair of the Ad Hoc Committee on Legislative Affairs, and Vice-Chair of the Transportation and Infrastructure Committee.

Dr. Rakesh Kumar, Chairman IEML and Expo Bazaar, said, “In our pursuit of excellence, Expo Bazaar is dedicated to fostering a direct connection between buyers and small producers in the remote clusters of India. Our Just in Time (JIT) business model has streamlined our entire supply chain management. At Expo Bazaar, we embrace sustainability as a core value, recognizing India’s global reputation for its steadfast commitment to sustainable efforts. We believe in a future where commerce not only thrives but contributes meaningfully to the preservation of our diverse cultural heritage and the well-being of our planet.”

“With our fully equipped, in-house tech platform for order management, inventory control, and real-time shipment tracking, we empower independent U.S. buyers. It aims to have ready inventory in the US warehouse enabling buyers to make more frequent purchases with reduced risks” he further added.

Dileep Baid, Chairman, Export Promotion Council for Handicrafts (EPCH) elaborating said Expo Bazaar is a premium Indian B2B platform and sourcing hub for Indian home and lifestyle products, proudly inaugurated its first showroom in Atlanta during the July Atlanta Market 2023. With the overwhelming response, after today’s inauguration at Dallas, Expo Bazaar is thrilled to launch one more additional showroom i.e Expo Bazaar’s showroom at Chicago Market, USA on 24th January, 2024. These expansions signify the brand’s dedication to promoting Indian brands and their products globally.

Established with the mission to promote, develop, and export Indian handicrafts, EPCH actively collaborates with Expo Bazaar to strengthen the platforms’ impact and relevance. As an industry support partner, EPCH facilitates the participation of its stakeholders, comprising skilled artisans, craftsmen and handicraft exporters, in Expo Bazaar. This collaboration not only provides a unique platform to showcase their products but also offers them JIT opportunity to them. The Government of India has recently announced the e-commerce policy reflecting its commitment to encourage people to engage in e-commerce ecosystem. EPCH would support all such portals with similar orientation for the beneficiaries and is also working towards an action plan where EPCH can play a very active role in this direction, informed Dileep Baid, Chairman, EPCH.

Sudeep Sarcar, CEO, IEML said that it is indeed is a very welcome step for industry stakeholders in general and Mart Owners in particular as it offers them an additional marketing platform for their valuable products.

Jitin Prashar, Sr. Vice President, Expo Bazaar, said our showrooms remain the vibrant core of our brand evolution, and we are excited to expand our presence in the United States. Indian craftsmanship and creativity are the touchstones of Expo Bazaar, so it makes sense to unite with the dynamic buyer community of the US Market.

Customers are increasingly seeking unique, handcrafted items that not only enhance their living spaces but also tell a story of artistry and cultural heritage. Traditional businesses are undergoing a transformation in their supply chain dynamics, as consumers gravitate towards personalized experiences and a more intimate connection with the products they purchase.

Our new approach of establishing a warehouse in the United States addresses this shift by providing a convenient solution for small boutique stores and independent retailers. We empower them to procure our high-quality products in smaller quantities, enabling them to cater to their discerning clientele more effectively.

Jay Dhawan, VP of Sales & Marketing at Expo Bazaar USA, emphasized, “Our customers consistently prioritize functionality, ease, and personal style in their homes, spanning projects that range from refreshing small spaces to undertaking full home renovations. This commitment reflects our dedication to understanding and meeting the diverse needs of our valued clientele.”

Additionally, Jay highlighted the company’s proactive approach to market expansion, stating, “We are actively expanding our sales representative network, collaborating closely with multiple sales rep agencies. This concerted effort enables us to extend our reach across 42 states in USA, fostering a comprehensive and robust network to better serve our customers nationwide.”

Export Promotion Council for Handicrafts is a nodal agency for promotion of exports of handicrafts from the Country and create brand image of magic of the gifted hands of millions of artisans and crafts persons engaged in production of home, lifestyle, textiles, furniture and fashion jewellery & accessories products in different craft clusters of the Country. The overall Handicrafts exports during the year 2022-23 was Rs. 30,019.24 Crores (US $ 3,728.47 Million) with USA been the largest export destination for Handicrafts items with Rs. 11035.61 crores (US $1370.65 Million).

IEML is Asia’s premier venue owner for international B2B exhibitions, conferences, congresses, product launches, and promotional events, featuring a 2.35 million square meters complex. It presents a unique combination of 1800 permanent trade marts alongside state-of-the-art exhibition and convention facilities. Also, IEML hosts IHGF Delhi Fair, one of the biggest handicraft fair of Asia showcasing Home, Lifestyle, Fashion, Gifts, and Accent Furniture.