Fireside Chat with Head of Communications from SEMrush after Unveiling of ‘Indian Fintech Market Report’ for 2020

Vishal Malhotra / Harinder Singh

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New Delhi (20/02/2020): SEMrush, the online visibility management and content marketing platform unveiled an exclusive report – ‘Top Insights into Fintech Industry of India’ in Delhi today.

While interacting with us, keynote speaker at the event, Fernando Angulo, Head of Communications – SEMrush stressed on the fact that first-of-its-kind digital fintech industry study for India can help brokers, and aggregators to assess and reframe their online marketing and branding strategies for optimum profits and business growth. The affordability factor and the changing profile of the fintech market have become the market fundamentals in the present fintech market.

Fintech industry is rapidly evolving in India and has certainly gained major traction, not just from the players in the sector or entrepreneurs but from a large pool of investors as well. SEMrush’s exclusive report uses data from over 600 most searched Fintech players of India. The report explores trends and data collected under ‘web volume searches online, social media, sentiments analysis, websites’ traffic and user behaviors’ to analyse it digitally.

The report brings an in-depth analysis of the Indian Fintech industry that is purely driven by data collected over the last 4 years. It mirrors the current state of affairs in India with perspective to the user behavior. The report also showcases the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in Tier 2 cities like Uttar Pradesh, West Bengal etc.

Apart from currencies and payment modes, the report also peeks into investment searches and behaviors of India. Through the research, it is witnessed that most number of Indians look for mutual funds to invest their money in.

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