MY FM announces the winner for “Pasion Ka Ped- Season II”
MY FM announces the winner for
“Pasion Ka Ped- Season II”
New Delhi, April 2016: MY FM announced the winner of the second season of first ever radio reality show called “Paiso Ka Ped”. Mayor of Jaipur- Nirmal Nahata, was present at the event and felicitated the winner. As a part of this activity the participants were supposed to hold the specially fabricated tree made with coins and currency notes. Whoever amongst the participants managed to hold the tree for the longest duration took away the prize.
For this three day long activity, Paiso ka Ped was installed at the World Trade Park mall in Jaipur. After screening, 30 participants were selected who contested for Rs.5 lakh which was prize money of the activity. The winner for this 3 days activity was announced on Sunday, 10th April, 2016.
Speaking on the occasion Harrish Bhatia, CEO, MY FM, says, “It’s quite overwhelming to see a unique initiative shape so well in the second year. People turned out in huge numbers to be a part of this activity, which is a great achievement for MY FM. This is path breaking for us and we will aim on more such innovations to the industry. With this initiative we got the concept of a reality show for radio, which is a benchmark.”
Viplove Gupte, Chief Programming Officer, MY FM, says, “The money doesn’t grow on trees. Almost all of us have heard this, at least once in our life time. We wanted to change it. And hence, last year we organized the unique and almost unbelievable radio reality show. It was India’s first show of its kind where selected candidates were required to stand stuck to the “Money Tree” uninterrupted for 3 days at a stretch. The one who survives stuck to the tree won a cash prize of Rs 5 lakhs.
This year in season 2, the moment we announced it, Pink City went in to an overdrive. In less than 3 days we had over 5000 registrations. After a 2 day long rigorous audition process, we narrowed down to final 60 who underwent a physical endurance test at Fortis Hospital, Jaipur. The final 30 contested underwent various tasks and this continued for 73 hours where at regular intervals, the contestants were eliminated. We are extremely happy with the amazing response given by Jaipur. Apart from participation, they also turned up in huge numbers at the venue World Trade Park. The concept is amazing, the execution this year was superb and next year, we will present an even better option.”
Feeling ecstatic about the win, Urvish Kumar, said, “I am very happy to have won this competition and grateful to MY FM for organizing it. It was a tough competition and everybody played very hard.” The show was a huge success like last year and saw enthusiastic participation from the people of Jaipur city. Thousands of people witnessed the activity and the winner, Urvish Kumar, walked away with prize money of INR 5 lakhs.
About My FM: A pioneering brand in the radio space, 94.3 MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 17 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, 94.3 MY FM draws a keen focus on its brand philosophy of ‘Jiyo Dil Se’, forging an emotional connect with its listeners while continually creating offerings to suit local tastes. Capitalizing on the strengths of the medium, MY FM has become India’s leading Local FM Network backed by in-depth market understating and high listenership.
