Google ready to Personalise search experience for Gen Z, will become more Visual, Personal and Human

Mumbai (India), 6th May 2023: Google is rumoured to be revamping its search engine in order to better serve the world’s youth population. According to documents quoted by the Wall Street Journal, Google intends to make its search engine more “visual, snackable, personal, and human”.

As AI applications such as ChatGPT gain popularity, businesses and society recognise the technology’s potential to alter the way things work. This is especially important because Google intends to improve its search engine for the younger generation by making it more “visual, snackable, personal, and human,” according to documents obtained by the Wall Street Journal on Saturday.

According to the Wall Street Journal, Google aims to abandon the traditional presentation of search results as “10 blue links” in favour of making its search engine more human-centric by including more human voices.

According to those familiar with the situation, Google wants to introduce new features at its next I/O developer conference that would allow users to communicate with an AI programme called “Magi.” These new features could help Google’s goal of making its search engine more human-centric by including more human voices.

This year, the concept of generative AI has received a lot of attention, with different applications capturing the public’s attention and spurring a race among corporations to produce comparable products that might potentially change the nature of employment. Despite this pattern, Alphabet Inc.’s Google has yet to respond to Reuters’ request for comment.