New Delhi(17/09/2019): India’s leading Cycle manufacturer, Hero Cycles has partnered with Yamaha Motor Co. Ltd to launch `Lectro E-Cycle powered by Yamaha’, India’s first centre motor e-cycle that promises to revolutionize the adventurous e-bicycling experience in landscapes of India.
With stunning looks, the high performance e-bicycle powered by Yamaha is a path-breaking addition to Hero Cycles’ popular e-cycle range – Lectro.
The premium product is the first outcome of the three-way strategic partnership initiated last year between Hero Cycles Ltd, Yamaha Motor Co., Ltd. and Mitsui & Co., Ltd.
The alliance, brought together by Mitsui & Co., Ltd., is aimed at creating technologically superior high performance products through collaboration between Hero Cycles’ and Yamaha Motor’s electric drive units, with go-to-market sales, distribution & marketing support by Mitsui & Co., Ltd.
With an exclusive price of almost INR 1,30,000, the product is aimed at the small yet growing community of adventure lovers and mountain cyclists who love pushing the limits of performance.
People looking for experiential adventures on the bicycle will also find Lectro EHX20 powered by Yamaha, a refreshing and rejuvenating e-cycle to ride on.
“We are proud to unveil Lectro EHX20 powered by Yamaha, the first collaborative product between Hero Cycles and Yamaha Motor. It is the first branded E-Cycle which is driven by a Center Motor that delivers a high performance experience suitable for extreme adventure sports. With promising days ahead for the E-Cycle market, we hope to deliver more such path-breaking products for different sections of the Indian audience in the future,” said Pankaj Munjal, Chairman and Managing Director, HMC, a Hero Motors Company.
