Hero Motocorp receives over 25k bookings for Harley Davidson X440

New Delhi(India), 08/08/23: Hero MotoCorp, the world’s largest motorbike and scooter manufacturer, has received 25,597 bookings for the Harley Davidson X440 since bookings opened on July 4, 2023.

The booking window has officially closed; the new booking window will be notified shortly. Hero MotoCorp plans to begin production of the Harley-Davidson X440 in September 2023, with customer deliveries beginning in October.

The introductory ex-showroom costs for the Denim, Vivid, and S variants have now been updated and will be 2,39,500/-, 2,59,500/-, and 2,79,500/-, respectively.

Hero MotoCorp’s Chief Executive Officer (CEO), Niranjan Gupta, stated, “We are delighted with the customer response to Harley-Davidson X440. It is heartening to see the confidence shown by the customers in Hero MotoCorp’s foray into this segment.”

He further added, “What is even more heartening is that the majority of our bookings are coming from the top-end model, clearly indicating that customers are willing to pay a higher price for the right brand and right model. This is just the beginning of our journey to win in the premium segment. More Iconic launches will follow soon, as we ensure our presence across the portfolio.”

According to Federation of Automobile Dealers Association (FADA) data, three-wheeler sales increased 74% to more than 94,000 units, a record high for the month of July, while passenger car sales increased modestly by 4%, with heavy rains in north India delaying demand.

According to the report, two-wheeler sales increased by more than 8% in the month.