How Is Social Media Increasing Career Opportunities?

India (14/08/2022): In the past decade, social media platforms have seen tremendous growth. Not only has it changed how people connect, but it has also opened wide avenues of career opportunities. With billions of users on social media platforms, only sky’s the limit for anyone trying to build a career using social media platforms. Further, not only big brands and businesses are profiting from the social media platforms, but also individual users from across the globe are using it to gain a steady source of income. 

The Evolution Of Social Media Platforms

Previously, social media platforms were used just for fun, like uploading a Sad Status as WhatsApp Status but not anymore. It now plays a critical role in the lives of many to earn their bread and butter. Everyone is using social media platforms to grow in one way or another, from individual users to public and private organisations. 

 

It is giving birth to new trends and ideas. It further allows brands and businesses to connect with existing and new audiences more deeply. It can be used to bring organic traffic to the website and improve the brand image if appropriately used. 

 

Also, social media platforms are trendy; therefore, with the right social media strategy, one can work on anything to earn a livelihood. Let us now look at how social media platforms are increasing career opportunities across the globe. 

How Is Social Media Increasing Career Opportunities?

Social media platforms now play a crucial role in the functioning of almost all businesses alone. This fact alone has opened many doors to building a career on social media platforms. Here are a few lists of jobs that took birth from social media platforms. 

1. Social Media Strategist 

A social media strategist is an expert who creates strategies to improve the brand value on social media platforms. They work in the alignment of the brand guidelines to plan content that stays consistent across all the platforms. Even though the message sent across the designed post stays consistent, the posts are also personalised to meet users’ requirements on different social media platforms. 

 

Further, they decide on the post frequency and work to develop strategies to improve the engagement rate on the content that they push out on different social media platforms. Also, they try to connect with influencers and partners who can help them to widen their base on social media platforms. 

2. Social Media Manager 

The social media managers work based on the direction provided to them by a social media strategist. To meet the post frequency, they come up with proper post schedules. Further, their job involves monitoring the engagement and improving it. 

 

They mainly work to fulfil the social media strategy of a business and ensure that the content they are pushing out meets the needs of both the brand and its audience. They work on creating content and responding to the comments and messages they receive on different social media platforms to boost the engagement rate. 

3. Social Media Analyst 

The name suggests that someone working as a social media analyst focuses on the different data that social media platforms present to them. Their work profile mainly deals with assessing different social media campaigns to understand their efficiency and how they can improve further. 

 

Based on the data acquired, a social media analyst recommends suggestions about what more can be done to improve the return on investment on the social media strategy. 

4. Social Media Ad Specialist 

These people specialise in running PPC ad campaigns across different social platforms. They usually focus on bringing better return on investment for the inorganic traffic. They manage the different PPC campaigns along with the social media paid ads across the different social media platforms. 

 

The social media ads are designed while keeping the marketing budget in mind. Additional work roles involve running A/B testing variations and writing or improving ad copy. 

5. Social Media Influencers 

Anyone can become a social media influencer. This is a job that one can start without being a part of any company or brand. Once an individual user has established themselves as a public figure because of the content, the brands automatically start approaching them to promote their products and services. 

 

During the Covid-19 pandemic, the social media influencer market saw a colossal boom, and this boom is here to stay. Depending on the number of followers a social media influencer has and the engagement rate they can promise, one can go for a price quote that they see fit. 

 

These are a few of the ways through which social media platforms are increasing career opportunities. In addition to helping the individual users, it is not playing a significant role in boosting a country’s economy.