Indian Icon Shreya Ghoshal And Egyptian Rap Trailblazer Afroto Release New Single As Part Of Coke Studio™ 2023

India, July 29, 2023: On Friday, Indian icon of song and screen, Shreya Ghoshal, releases a brand-new single, “Sunn Beliya,” with rapidly rising Alexandrian rapper and songwriter, Afroto, as part of the already impressive Coke Studio™ 2023 lineup of releases. This unlikely combination brings together Shreya’s globally renowned vocals and phrasing with Afroto’s boundary-pushing sense of melody and beats.

Shreya Ghoshal is the definition of a modern vocal icon, with over 20 years of experience in the music industry. She has recorded over 3000 songs in 20 languages and has won numerous awards for her contribution to the Indian music industry including 4 national film awards.

Speaking of her collaboration with Afroto, Shreya said, “I am very excited to have done a global collaboration like this for the first time ever. Creating this beautiful song with the immensely talented artist Afroto from Egypt was truly a unique experience. It’s beautiful to see the confluence of two different cultures, languages, styles happening so seamlessly. Without understanding each other’s words, we connected through our music and emotions. I am eagerly waiting for the world to hear this amazing creation called “Sunn Beliya.” Thank you, Coke Studio, for making this collision happen.”

Afroto leads a new generation of Egyptian hip-hop stars, coming from a humble beginning of waiting tables and beatboxing on the streets of San Stefano before exploding onto the scene. Afroto now has close to 150M views of his work on YouTube, and over 100M on streaming platforms, as well as selling out headline tours and playing alongside artists such as WizKid, Afrojack and R3HAB.

“Such a wonderful opportunity to get to meet Shreya and collaborate with her on this exciting project,” said Afroto. “It was super fun and I hope we can do more in the future.”

Coca-Cola’s ‘Real Magic’ brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place. It is a celebration of the real-life moments and the magic, that happens when people come together.

The release of “Sunn Beliya” follows “Be Who You Are (Real Magic),” this year’s COKE STUDIO™ anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo and Cat Burns. This release was succeeded by NewJeans and J.I.D’s “Zero (J.I.D Remix),” an Imagine Dragons and the Inner City Youth Orchestra of Los Angeles version of “Symphony,” original songs by Shae Gill and Evdeki Saat, Zack Tabudlo and Nasty C, as well as a new version of Sam Smith’s “Perfect” featuring Jessie Reyez and Cat Burns. More tracks will be released to global music fans on all music platforms this coming August.

“Collisions’ are central to COKE STUDIO™ and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds,” said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™ 16+ of the biggest breakthrough music artists of the moment have been brought together from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO™ 2023:

• Camilo (Colombia)
• NewJeans (Korea)
• J.I.D (US)
• Cat Burns (UK)
• Imagine Dragons (US)
• Sam Smith (UK)
• Diljit Dosanjh (India)
• Evdeki Saat (Turkey)
• Inner City Youth Orchestra of Los Angeles (US)
• Nasty C (South Africa)
• Jessie Reyez (Canada)
• Shae Gill (Pakistan)
• Shreya Ghoshal (India)
• XIN LIU (China)
• Zack Tabudlo (Philippines)
• Afroto (Egypt)
• YUNGBLUD (UK)
• BNXN (Nigeria)

The COKE STUDIO™ platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, the world leader in music-based entertainment. It offers the rare opportunity for artists from all over the world to collaborate creatively and experiment with sounds from different cultures, fuse genres to create new music and reach global audiences – whether bringing Punjabi music to the US or South African beats to India.

Content from the COKE STUDIO™ global platform is available for fans to access on https://www.coca-cola.com/cokestudio