New Delhi, 27 April 2022: The Italian Association of Milling Industries hosted a press conference to promote the new campaign, “Pure Flour from Europe Your Reliable and Sustainable Choice #FlourPower”, on 26th April at New Delhi.
We are targeting a market where the consumers prioritise quality and a safe product over price. We are also sharing the technology of food processing with India. It is a priority for India as well as for us. At the same time, Italy is the leading country in Europe in terms of machinery of food processing, said Vincenzo De Luca, Ambassador of Italy to India.
The main highlight of the event was the top-quality Italian flour that gives cherishing texture and flavour to the dough, adding crispness, tenderness and quality to the dish.
The Indian representative of the Association maintained that Italian Pizza has its own flavour that cannot be replicated. While Indians travelling to Italy are fascinated with the varieties of Italian Pizza, said the Indian representative.
India can become a global platform of manufacturing in Asia, this is the reason we are investing in Indian machinery, said the Italian Ambassador.
“In major metro centres such as New Delhi, Mumbai, and Bengaluru, European and Italian flour is already available. As a result, the ITALMOPA intends to use the campaign to reach out to food professionals, cooks, home cooks, opinion leaders, and influencers in order to raise awareness of these goods,” said the Silvio Grassi, president, ITALMOPA
