#Kumkum Bhagya – The BEST Fiction Launch of 2014

The week 30’14 TAM ratings are out and Zee TV’s 9 PM show Kumkum Bhagya, that has seen a distinct spike in viewership ever since its protagonists Pragya and rockstar Abhi tied the knot, has further raced up the popularity charts, clocking in 7405 TVTs. While a 4-week average for the pre-wedding period (starting week 21’14 to week 24’14) stood at 3263 TVTs, the show has seen a 127% increase in viewership in the last 6 weeks.