LG launches its latest L Series Smartphone in India, L Bello

New Delhi, October 14, 2014: Based on the concept of ‘Affordable yet Powerful, Quality for All’ the newly launched L Bello smartphone offers a premium design and smart user experience to mass consumers in India. Developed as an affordable yet powerful alternative to LG’s G3 flagship, the LG L Bello is a mid-tier smartphone that inherits the best of the G3’s design and innovative UX features. The L Bello smartphone is now available in India at an MRP of Rs.18, 500.

Inheriting LG’s signature Rear Key design, L Bello is intuitive and has a sleek, compact look with a floating arc curved back and gradually tapered edges, for an optimal one-handed grip. An expansive 5.0 inch True IPS Display offers comfortable multi-media entertainment viewing and a minimized bezel allows for maximum, edge-to-edge screen ratio at 74.1% for an immersive viewing experience. A 2,540 mAh Battery combined with a powerful and speedy 1.3 GHz Quad Core Processor allows the L Bello to deliver a responsive and fluid performance and a seamless multi-tasking experience.

The L Bello comes with the best-in-class 8 MP Camera with powerful features, that include Touch & Shoot whereby one can simply touch anywhere on the screen, focus and get instant shots, the Gesture Shot that enables users to take selfies with a mere hand gesture, an open hand to activate a three second countdown and a fist to take a shot, and the Front Camera Light that captures perfect selfies in low lit settings through the use of bright flesh-tone illumination framed around the subject.

Introducing the phone in India Mr. Amit Gujral, Marketing Head, LG Mobiles, India said, “The new L Bello smartphone of the L-Series family offers users uncompromising performance that is combined with the device’s premium design. The L Bello is the perfect choice for budget-conscious young people who are active users of social media. The L Bello presents the most practical and convenient user experience in the mid-tier smartphone market. We hope to see this powerful and affordable device lead growth in the Indian mass consumer market with an exceptional margin.”

It also presents premium UX features such as Knock Code, Smart Keyboard, Guest Mode, Capture Plus, Easy Home, QSlide and QuickMemo+. L Bello comes in various color options and accessories to meet diversified consumer preferences. The different color variations, namely, white, titan black and gold, reflect the individualistic styles of users.

Key Specifications:

• CPU: 1.3 GHz Quad
• Display: 5 inch IPS (196PPI)
• RAM: 1 GB
• ROM: 8 GB
• Camera: 8 MP AF/ 1 MP
• Battery: 2,540 mAh
• OS: KitKat
• Size: 138.15×70.6×10.7