@milindrunning announces SBI Pinkathon, empowering Indian women brings their 3rd edition of India’s biggest women’s run to Delhi

SBI Pinkathon, empowering Indian women brings their 3rd edition of India’s biggest women’s run to Delhi on Sunday, September 6, 2015 at the Jawaharlal Nehru Stadium
An initiative of the United Sisters Foundation and organised by Maximus Events & Media Solutions, SBI Pinkathon Delhi will have over 10,000 women participating this year.

Delhi, July 28, 2015 : SBI Pinkathon, empowering Indian Women, India’s biggest women’s run is coming to Delhi for the third consecutive year on Sunday, September 6, 2015 at the Jawaharlal Nehru Stadium. Online registrations are open at www.pinkathon.in for the 3km, 5km & 10km multi-category run. United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of this year’s SBI Delhi Pinkathon 2015 at a press conference in The Claridges Hotel,in New Delhi today.
Present at the conference were eminent dignitaries like Padmashree Awardee, Ms. Shovana Narayan veteran kathak dancer & Dr Ranjana Kumari, Director of the Centre for Social Research India, Mrs. Deveika Bhojwani, Vice President of Women’s Cancer Initiative, Tata Memorial Hospital, S.P. Singh, GM, SBI, Delhi, Dr. Anupama Hooda Nehra, Director – Medical Oncology, Max Super Speciality Hospital , who have wholeheartedly supported the noble cause of SBI Pinkathon. The focus of the India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and encourage thousands of new or first-timer women into running.
Announcing the launch of 3rd edition of SBI Delhi Pinkathon, Milind Soman said, “Pinkathon is more than a Marathon. It is the seed of change. It is the beginning of a movement carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.” The newly titled Ironman Triathlete further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize The SBI Pinkathon in eight cities. More than 10,000 women run at each of these events over the 3km, 5km, 10km and 21km distances. They run in running gear but also in sarees and salwar kameez and hijabs and whatever attire they deem fit and keeps them comfortable.”
Delhi is gearing up for the 3rd edition of the run and has stepped out in full vigour in the past to support and participate in the cause. Currently, well known Delhi personalities from different fields such as famous Fashion Designer Namrata Joshipura, RJ Jassi from Radio Mirchi ,are enthusiastically promoting the vision behind the run.
Reema Sanghavi, Managing Director, Maximus Events further added that “ Besides Delhi , SBI Pinkathon has already been held in various cities like Hyderabad, Chennai, & Bangalore & will be happening in Ahmedabad, Pune & Mumbai in the later part of the year 2015. The multi-city national event has received an overwhelming expression of support with over 50,000 women of all ages, across different walks of life from 6 cities in 2014. This number is expected to cross 75,000 in 2015 with 8 cities. The campaign will be supported with an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”
As a precursor to the main Pinkathon day, the team is organising unique events such as Cancer Shero Trek. Shero basically means a Survivor & this event is dedicated towards felicitating Cancer Survivors. Starting with a trek, this event felicitates the Cancer Survivors with a feel-good event & each one is honoured with an “I Inspire” medal & certificate.
In the SBI Pinkathon 20 visually impaired girls would be participation across all three categories 3k, 5, 10k. To prepare them for the main day, a unique training session is designed to prepare & assist our visually impaired participants. With every visually impaired participant, a sighted runner is allotted to run alongside them. SBI Pinkathon is organising special training runs in various parts of Delhi with the best trainers for those registered participants who have requested training for the Big day.
Vinod Pande, GM, Corporate Communication and Change, SBI said, “We, at State Bank of India, are proud to be a partner in this great initiative for women called the SBI Pinkathon, that aims to spread awareness about breast cancer and promote women’s well-being. It is a run for women, of women, by women. Running is an incredibly effective way of making a healthier and smarter you. It helps you balance your weight, prevent disease, enhance your mood and boost your confidence. SBI Pinkathon is one event which will help you achieve all that. State Bank of India appeals to all women in Delhi to be a part of this wonderful cause. SBI also appeals to all men in Delhi to ensure that their loved ones participate in the SBI Pinkathon. We need your wholehearted support. Hope to see you there!”

Mrs.Sunita Poddar, Breast Cancer Survivor, Ms Pinki from National Association of Blind and RJ Jassi from Radio Mirchi were announced as the mascots for the 3km, 5 km and 10 km category respectively. All of them were presented with the first bibs along with running shoes from Reebok. They are being currently trained to run the 3km, 5 km & 10 km distances.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that Together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon Goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at a very young age.
SBI Pinkathon Delhi has received huge response from the sponsors like Select City Walk, Hotel Ramada Gurgaon Central, Reebok, Life Fitness, The Park, The Claridges, MAX, Radio Mirchi Delhi, WCI, SBI who have extended their wholehearted support to this noble cause.
About SBI Pinkathon – Empowering Indian Women:
SBI Pinkathon – Empowering Indian Women is an international run only for women. The objective of the event is to encourage women’s health and fitness. Pinkathon also aims to raise awareness about breast cancer, its causes and prevention. Pegged at being the deadliest cancer in women in the country, it is estimated that 1 in 22 Indian women have the lifetime probability of developing breast cancer and the number of new breast cancer cases were expected to rise to 250,000 new cases per year by 2015. Pinkathon is a unique initiative that encourages women to incorporate a fitness programme into their daily lives by promoting simple activities like walking and running. Running addresses most of the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. The key to controlling this disease, therefore, is to create awareness about preventive measures for breast cancer. Pinkathon offers the running distances of 3 km, 5 km and 10 km giving each runner an opportunity to run in their comfort zone.
All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. All participants will get a free cancer screening. There is a special registration fee of Rs. 300 per participant for students & educational institutions and for the participating NGOs it is absolutely free.
The official website for Pinkathon is (www.pinkathon.in) through which participants can register online. Twitter Handle: @pinkathon10k
About Maximus Mice & Media Solutions
Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. SBI Pinkathon – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.