Magicbricks.com acquires station branding rights for Western Express Highway Metro Station
Saurabh Shrivastava Tennews
Mumbai, 09 August 2016: Magicbricks.com – India’s leading real estate portal – has acquired the
station branding rights of Western Express Highway Metro Station. The station will now be called as
‘Magicbricks Western Express Highway (WEH)’. The station branding will be publicized inside the
Metro, Metro route maps as well the station signages and advertisement units inside and outside
the Metro station.
As part of this exercise, in the first phase, Magicbricks has put ticker boards, which will showcase
property rates and trends of nearby localities and the city at large. Digital boards have also been
installed, which will showcase the latest available properties and projects for the convenience of
consumers. Soon, in the second phase, the Company plans to make the station more interactive by
introducing an experiential zone. Magicbricks will also allow builders to use this branding platform to
reach out to their specific consumer base.
Speaking on the occasion, Mr Sudhir Pai, CEO – Magicbricks.com said: “The Metro station re-
branding is a further step in our efforts to make the Magicbricks brand omnipresent and part of the
everyday lives of our consumers. This initiative will go beyond branding and station visibility. An
innovative experiential zone will be unveiled soon which will add utility value and convenience to the
property buying process”
Present on the occasion, Ms Priyadarshani Chatterjee, FBB Femina Miss India World 2016 said,
“Mumbai Metro is one of the main lifelines for the daily commuters. It not only eases the daily travel
experience but is a safe mode of transport. I wish all the commuters a safe, reliable and hassle free
commute at the Magicbricks WEH.”
Mumbai Metro line has a total of 12 stations which connects Versova to Ghatkopar. Magicbricks
WEH is at a strategic location between Andheri and Chakala which attracts maximum office
commuters. Being visible from WEH Flyover, the station is a perfect destination to target office goers
with head offices of various big organisations located in the same region. The exclusive advertising
rights of Mumbai metro are with Times OOH.
Mr Arghya Chakravarty, CEO – Times OOH said, “We are delighted to have a leadership brand like
Magicbricks as the first brand to take up the branding rights of the metro station. We have acquired
the advertising rights for all Metro stations in Mumbai from MMO. We see this as an Innovative
advertising option having the potential to create a huge impact for any brand.”
The inauguration function was a lively event that engaged the commuters with a flash mob by Rohan
and group of Boogie Woogie and India’s Got Talent fame, a live 3 band orchestra inside the station
made the commuters dance to their tunes. Radio Mirchi conducted RJ led outdoor broadcast from
the Magicbricks Western Express Highway metro station covering the entire event, which was aired
on the channel during evening prime time.
