News Release – New Release of Freehold apartments on Dubai Water Canal in Sobha Hartland Greens

Hi,

I write to you on behalf of Sobha Group, the leading premium real estate developer. The Group has announced the release of new freehold apartments at Sobha Hartland Greens.

Please find below the news release for the same.

New Release of Freehold apartments on Dubai Water Canal in Sobha Hartland Greens

· Spacious studios, duplexes and 1,2 & 3 bedroom apartments

· Located in the heart of Dubai in close proximity to the city’s main attractions

· Completion of first 2 buildings expected December 2017

Dubai, August 23rd, 2016: Sobha Group, the leading premium real estate developer, has announced the release of new freehold apartments at Sobha Hartland Greens, which are luxurious and exclusive eight storey apartment buildings located on the Dubai Water Canal. It is part of an eight million sq.ft resort-style luxury housing project with unrivalled cityside, waterside living and 30% green space right in the epicentre of Dubai.

These new freehold apartments are very attractively priced with exceptional payment plans for both the end-users & Investors. Completion of the first 2 apartment buildings is expected by December 2017. With impeccable interiors and lush exteriors, the project flourishes in modernity and serenity. Sobha Hartland Greens comprises eight floors of residential apartments varying from studios, duplexes to one, two and three bedrooms.

Indian, Pakistani and GCC real estate buyers are one of the primary segments the new project is targeting. These account for AED 57 billion of all Real estate Sales in Dubai in the first half of 2016 according to Dubai Land Department (DLD).

Mr. PNC Menon, Founder and Chairman, Sobha Group, said, “We have sold most of our inventory of apartments that we launched earlier, we are now delighted to announce the release of new free hold apartments at Sobha Hartland Greens. Though the market has been slow given the summer months, we have been selling consistently. We can already see ripples of a healthier market. September- December should be an interesting phase for Real estate here. Dubai has climbed to being Number 2 among the world’s cities with ‘most-improved liveability’.

We have designed these new apartments keeping in mind each type of lifestyle, investment, preference and purpose as there are both multiple options of layouts and sizes. We are known for great quality and are ranked as the No 1 Brand in India (source: Track2Realty Brand X Report 2015-2016). That’s because we do everything from start to finish ourselves. I am not sure any other developer does this anywhere else in the world. The quality that we are so proud of is there for everyone to see in Sobha Hartland. Anyone has to just come and see our stunning 2 show Villas & apartment to see for themselves! Moreover, our project is strategically located in the heart of Dubai and has access to world-class amenities a resident needs.”

At Sobha Hartland, residents will have access to wide selection of world-class amenities like two international schools, nurseries, malls, cafes, tennis courts, yoga centre, swimming pool, clubhouses and spas, mosques, and healthcare facilities. Moreover, the project is just three kilometers away from Dubai’s top attractions. This makes Sobha Hartland an ideal long-term investment for Indians in Dubai.

About Sobha Group

Sobha Group is a multinational, multiproduct group with developments and investments in U.A.E., Sultanate of Oman, Qatar, Bahrain, Brunei and India. Established in 1976 by a first generation Indian entrepreneur, PNC Menon as an interior decoration firm under the name of Services and Trade Company in Muscat, Oman, the group has grown into one of the most respected names in all the countries in which it has established businesses. The organisation is one of the fastest growing and foremost backward integrated real estate organisations in the region. It means that the company has all the key competencies and in-house resources to deliver a project from conceptualization to completion. Sobha is primarily focused on residential and contractual projects. The Company’s residential projects include presidential apartments, villas, row houses, super luxury & luxury apartments, plotted developments and aspirational homes. The company is currently developing Sobha Hartland, a mixed-used developmentin the centre of Dubai.For further information on Sobha Group, please visit www.sobha.com

Bona Fortuna!

Nikita Kukreja

Fortuna Public Relations Pvt. Ltd.

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New Delhi – 110001, India

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Press Release – Freehold apartments launch _August 23, 2016.pdf