Noise emerged as the only Indian brand to break it to the Top 4 global smartwatch list

20th September 2022: Forefronting India’s positioning on the global map, Noise, India’s leading connected lifestyle tech brand, emerged among the Top 4 global smartwatch players and the only Indian brand to break it to the list, as per Canalys Q2 estimate. Leading market research firm, Canalys, in their latest report titled ‘Wearable Band Analysis’ highlights that smart and basic watches drove a return to wearable market growth in Q2 2022, with Indian brands recording a growth of 275% in the quarter. In addition to becoming the 4th largest wearable brand globally, Noise also led the Indian smart wearable market with a remarkable 29% share.

Among all the players, Noise recorded a whopping +382% YoY growth, becoming a strong player in the global market segment that is primarily led by established brands. With the focus on understanding consumer sentiments and requirements, It has grown tremendously in a short span of time through its high-quality, smart, affordable, efficient, and stylish range of products. The report also highlights India’s share of the global wearable brand market reaching 15% in Q2 2022, its highest ever, with shipments of 6.3 million units. Noise has been India’s number one wearable watch brand for eight quarters as per IDC and the Canalys report further solidifies its position as a leading brand in the space.

Reacting to the milestone, Noise Cofounders, Amit Khatri, and Gaurav Khatri, said, “We at Noise are always driven by the virtue of being the first mover in the industry and seeing ourselves leading the Indian smartwatch ecosystem while raising India’s flag to the global map, emerging as the top 4 players globally, is adding yet another feather to the cap. The milestone is a testament to the evolving acceptance of home-grown brands on a global scale, and as we move forward, we are bullish about replicating India’s foothold in the global ecosystem.”

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