PANASONIC INTRODUCES ITS INTERNATIONALLLY ACCLAIMED SMARTPHONE SERIES “ELUGA” IN INDIA

Harnessing both the progressive technological innovation and Japanese heritage, Panasonic introduces its world renowned smartphone series “ELUGA” to India. Equipped with superior hardware components, the ELUGA smartphone series is known for its design, superior build quality & unique user interface for single hand operation.

ELUGA U is Panasonic’s first device of the series and has a 12.7cm (5) IPS HD (720×1280) display with Corning® Gorilla® Glass 3 integrated as an On-Glass solution. It comes with AndroidTM 4.4.2 (Kitkat) running on the powerful and power efficient Qualcomm Snapdragon 400 processor featuring quad-core CPU, Qualcomm Adreno GPU and low power display engine for beautiful visuals, and support for 2GB RAM & 16GB in-built storage. Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies Inc., a wholly-owned subsidiary of Qualcomm Incorporated. The Stylish Play, ELUGA U has been designed keeping in view the series legacy, where the device is made 7.95mm Unibody with textured glass design. Its back cover has a premium mirror printed texture on an anti-shatter crystal glass for classy looks and durability.

The ELUGA smartphone sporting a 13MP FHD capable autofocus camera along with 2500 mAh battery will be made available to Indian consumers from tomorrow, at an introductory price of Rs.18,990/-. Expressing his pleasure on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said “As compared with our previous devices, this latest incarnation combines a superior build quality & unique user interface which defines our willingness to embrace new technology in a market like India. The launch of Eluga U redefines Panasonic India’s efforts in continuing to constantly innovate for its customers.”

With the launch of this device, the company brings its Japanese heritage to India and continues usage of its global R&D resources. The smartphone sports the single hand operative “Fit Home” user interface specifically redesigned for ELUGA series on Kitkat. Fit Home is known for its unique single hand operative features such as “Kwik Lock”, where the user can double tap the home screen to lock.

Sharing his thoughts on Eluga, Mr. Toru Hasegawa, Divisional Managing Director – System Solutions Division, Panasonic India said “Eluga is a perfect mix of sophisticated Japanese technology and Indian ruggedness. This latest product from our stable will provide the consumers with an elegant and sleek design, perfect and smart user interface and efficient gateway for network services. I am sure that Eluga will appeal and reach out to the newest Generation U, who live on the edge of technological advancement.”