‘RAISE YOUR BAR’ AS CUTTY SARK ARRIVES IN INDIA
Delhi, 27th February, 2015:It was an unforgettable night of revelry as the iconic Scottish whisky brand, Cutty Sark, made its highly anticipated India debut at The Lalit Hotel today. This is the first time, since 1923, that Cutty Sark has been bottled in a country other than Scotland. And to mark the historic entry of a drink that’s hailed for its bold and distinct characteristics, Edrington Kyndal India Pvt Ltd (the JV Company between Edrington and Kyndal Group), pulled out all the stops to ensure the celebration was befitting of the occasion. The creative line-up for the evening reinforced the defining traits of Cutty Sark.
Nitin Bal Chauhan, who is known to create quirky and edgy costume designs, showcased his interpretation of the Cutty Sark philosophy and its theme of ‘Raise your bar’ through a limited-edition fashion collection.
Critically acclaimed actress, known for her choice of unconventional roles and live wire personality,Kalki Koechlin,was the dazzling show-stopper this evening.
Adding to this, BLOT!, who are known for constructing imaginative experimental visual & sound experiences, created an immersive audiovisual environment for everyone at the launch party.
Kristeen Campbell one of the youngest and renowned master blender of Cutty Sark also marked her presence at the event.
Speaking on the launch Mr. Siddharth Banerji, Managing Director, Kyndal Group said “We are privileged to bring the iconic brand- Cutty Sark to India. The brand has a great history and story behind it. Continuing with our commitment to innovation and focus on providing premium spirits to our customers in India, Cutty Sark creates a completely new and differentiated category of premium Scotch Whisky and strengthens our offering mix.”
Mr. David Pattinson, Area Director, India for Edrington said, “The market for Scotch whisky is growing internationally and we feel that the lovers of the drink in India are clearly ready to enjoy this fine brand of scotch. We believe that Edrington’s expertise in premium spirits, combined with Kyndal’s strong distribution, creates a great opportunity to make Cutty Sark more accessible to premium consumers in the dynamic and growing Indian market.”
“Cutty Sark blend will be imported in bulk from Scotland and Kyndal will use its best-in-class bottling facility at Gemini Distilleries in Goa to bottle, pack and market Cutty Sark. This will ensure that the Indian consumers get access to the original Cutty Sark in an exciting award winning pack,”added Mr. Banerji.
