Royal Enfield President rides a Continental GT

Rudratej Singh will be based in Gurgaon, and reports to Siddhartha Lal, Managing Director & Chief Executive Officer, Eicher Motors Ltd. The MD welcomes Rudy, who joins Royal Enfield after a career spanning two decades in emerging and developed markets for global brands and businesses. His marketing mix development and brand equity management experience is peppered by global perspective matches Royal Enfield’s aim to be global leaders in the mid-sized motorcycling segment
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