Social Media Helo App crack the code to address India’s language barrier
New Delhi: Helo, a vernacular social platform recently announced its partnership with Alt News to curb the spread of fake news on its platform. Alt News is a fact-checking outlet that has started a series of training sessions for local content moderators, helping them with tools and methodology necessary to identify fake news.
On Wednesday, Helo launched a workshop on “How to use your content creation skills to emerge as an influencer on Internet platforms/social media platforms.
Manish Kapoor, Social Media Influencer and Co-founder, Thynkfeed Media, spoke about the Understanding the nitty-gritty of social media working.
Speaking on the occasion, he said,
“Facebook’s and Google’s of the world have been trying this for long, so have a few local ones, but when it comes to targeting the non-English speaking users in India, Chinese apps have been far more successful than anyone else.”
He further said, “In the last 18 months, at least half a dozen apps have entered the Indian market including players such as Helo, Like, Clip, Tik Tok, Kwai and Vigo Video with a focus on either of the three categories– social media and content sharing, news, or user-generated video. Interestingly, except for Clip, all others are run by creators in China or in neighbouring countries in South East Asian countries. These apps have been hugely successful in cracking the Indian vernacular market.”
