Inaugural offer includes free tickets to exciting destinations like Bangkok and Goa on purchase of select merchandise
- SpiceStyle offers 12 fashion and lifestyle brands under its portfolio
- SpiceStyle launch to help boost SpiceJet’s ancillary business growth
- Offers free tickets to Bangkok and Goa on purchase of select merchandise
- Offers special launch prices at 25% off
Gurgaon, June 30, 2017: SpiceJet, the country’s favourite low-cost carrier, today unveiled its first brand store for its newly launched e-commerce retail venture – ‘SpiceStyle’ at Galleria, Gurgaon. Besides offering the end-customers the opportunity to ‘look and feel’, the store will function as a premium channel to offer the latest in fashion and lifestyle across 12 different brands including a signature Rohit Bal collection.
With SpiceStyle, the airline aims to further boost its ancillary revenue income which has witnessed a phenomenal growth from 6% to around 17% in the last two years. The launch of its first physical store marks SpiceStyle’s entry into the offline segment besides its ecommerce portal and a brand store launched in association with Amazon.
Mr. Ajay Singh – CMD, SpiceJet, said, “SpiceStyle, is an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenues. I am delighted to unveil SpiceStyle’s retail store which complements our e-commerce portal and brand stores on Amazon and other e-commerce platforms. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style.”
The airline is all set to woo its customers with some very exciting offers attached to the venture. Under the Rohit Bal series, one can buy products worth Rs. 25000 and above and get a return ticket for 1 person to Goa absolutely free. Whereas in case of a purchase worth Rs. 40000/- and above one can get a return ticket for 2 persons to Goa absolutely free.
SpiceStyle has also rolled out inaugural offers on other brands conferring discounts up to 25% on Caprio (sunglasses), Lesk (Jewellery), Forst (Accessories), Vajero (Bags & trolleys), Inscripto (Stationery) and Modello (Collectables) among others. As a part of the inaugural offer, the airline is also offering customers, a return ticket to Bangkok.
Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal (www.spicestyle.com). In a new initiative, SpiceStyle recently joined hands with the global ecommerce giant, Amazon.in and launched an all new brand store www.amazon.in/spicestyle.
In what could arguably turn out to be one of the most exciting retail ventures to hit the Indian markets in recent times, SpiceJet’s new entity, SpiceStyle, promises to change the way people will shop for quality products at competitive prices.
Sourced with intensive research and meticulous techniques, the brands offer a calibrated mix of value and mid segment pricing. The airline’s shopping endeavour offers a huge assortment of products ranging from sunglasses, wrist watches, backpacks, silicone luggage tags among others. The new venture also offers an exclusive brand line — Rohit Bal series.
About SpiceJet Ltd
SpiceJet is India’s favourite airline that has made flying more affordable for more Indians than ever before. SpiceJet operates 364 average daily flights to 46 destinations, including 39 domestic and 7 international ones. The airline connects its network with a fleet of 35 Boeing 737NG and 20 Bombardier Q-400s. The majority of the airline’s fleet offers SpiceMax, the most spacious economy class seating in India, as an additional fee option.
SpiceJet was conferred the CAPA Chairman’s Order of Merit for fastest turnaround in FY 2016 (Feb., 2017) ‘Asia’s Greatest Brands – 2016’, ‘Global Asian of the Year Award’ for Mr Singh, & ‘Asia’s Greatest CFO 2016’ at the AsiaOne Awards at Singapore ( Jan., 2017). These added to the tally of global recognitions received throughout 2016. Some of the key accolades that were conferred in 2016 are ‘World Travel Leaders Award’ received by Mr. Ajay Singh at WTM London (Nov 2016), ‘Best Check- in Initiative’ award by Future Travel Experience global awards in Las Vegas (Sep 2016), Smart Check In Initiatives awarded at CIO 100 India Symposium & Awards in Pune (Sep 2016), ‘Best Employee Engagement’ amongst 104 corporate entries at the 4th DMA – Thomas Assesments National Award for Excellence in Talent Management in New Delhi (Aug 2016), Best Transportation brand as well as the Best Airline Brand in India for 2016 by Brand Trust Report (Apr 2016) and the four Best Domestic Airline Awards, one for each of the four regions of India by DDP TravTalk.
