The Second Edition of Sleepwell ‘The Sacred’ Cultural Festival begins from 23th February 2024
Amritsar, 19th February, 2024 – Sheela Foam Ltd., makers of Sleepwell mattresses and comfort products, proudly announces the commencement of the second edition of its acclaimed cultural festival, ‘The Sacred,’ starting from the 23rd of February 2024 in Amritsar.
The festival unfolds under the theme of ‘SUKOON,’ reflecting Sleepwell’s commitment to weaving an experience that goes beyond mere relaxation. It aspires to be a celebration of tranquillity, resonating with the brand’s ethos of providing peaceful and restful nights.
This two- and half- day extravaganza in association with Teamwork Arts, promises a celebration of emotion, encapsulating the very essence of mindfulness and well-being. Celebrating the rich tapestry of art and culture, the festival features a diverse lineup of musical performances, poetry recitals, heritage walks, and insightful conversations with maestros such as Faridkot, Karam Rajput, Jasleen Aulakh, Dastaan LIVE, and Maharaja Trio (Banaras), among others. Over 14 artists from the realms of poetry and music are poised to grace the festival with their soul-stirring performances, creating an atmosphere of pure artistic bliss from February 23rd evening – 25th, 2024 in the city.
Various locations across Amritsar – The Earth Urban Haat, The Partition Museum, Golden Temple, and Qila Gobindgarh, have been chosen to create an immersive experience, allowing attendees to soak in the rich heritage of the city. The festival is open to the public and also offers a chance to relish Amritsar’s unparalleled cuisine.
Namita Gautam, Director – Managing Trustee, Sleepwell Foundation, expressed, “Sleepwell is delighted to associate with Teamwork Arts for the second edition of The Sacred Amritsar 2024. This distinctive collaboration, themed around ‘Sukoon,’ underscores a shared belief of the significant impact that both sleep and the performing arts can have on our lives. Much like a beautifully composed poem, our partnership is a harmonious blend of experiences, effortlessly merging the restorative power of sleep with the captivating tunes of music and the emotionally stirring verses of poetry. We welcome everyone to join us in The Sacred, where serenity, creativity, and revitalization elegantly come together.”
Speaking about the festival, Sanjoy K. Roy, Managing Director, Teamwork Arts, said, “Nestled in the historically rich city of Amritsar, the festival gathers talents from across India to celebrate mystic poets and their timeless verses. Highlights of the festival include magnificent musical performances, heritage walks through Amritsar’s iconic landmarks, and insightful sessions featuring the best of speakers. We look forward to a successful 2nd edition, one that brings all our Delegates immense ‘sukoon’!”
