New Delhi (02/06/2024): The 5th edition of the exchange4media PR and Corp Comm 40 Under 40 program took place in Delhi, celebrating the achievements of the top 40 PR professionals from leading companies. This prestigious award ceremony recognized the outstanding contributions of young PR talents in today’s industry. Purnima Sahni Mohanty, Group Head Communication at AWS, graced the event by presenting the awards.
The program featured a panel discussion with notable figures from the business sector, including Abhishek Mazumdar, Deputy Manager at Adani, Neha Aggrawal, Vice President at Percept, Poorvi Joshi, Murtuza Sadriwali, and other prominent PR professionals. The discussions covered various aspects of PR, with a special focus on visual strategy and its role in preserving memories more effectively than other mediums. Participants explored the evolving landscape of storytelling in the PR sector and how the new generation can engage with modern trends.
The impact of AI on content creation was a key topic, with consensus that while AI aids in content creation, it cannot replace the human mind. Other discussions included insights into reaching millennials and Gen Z, the significance of visual storytelling, and strategies for targeting specific audiences. The program also addressed the shifting dynamics of broadcasting, highlighting its growing popularity among Gen Z and its effectiveness as a medium to reach a broad audience.
The event was a comprehensive exploration of current trends and future directions in the PR industry, providing valuable insights for professionals looking to stay ahead in the field.
Exchange4Media PR and Corp Comm 40 under 40 Awards | Photo Highlights
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