New Delhi (India), 26th March 2023: The most recent data shows that Twitter Blue has only made $11 million in mobile subscriptions since the service’s debut three months ago, despite Elon Musk’s desire for all Twitter users to pay for Blue badges.
The adoption of Blue service “has been fairly underwhelming,” according to a TechCrunch article that cited data from app intelligence company Sensor Tower.
The report read, “While $11 million is a small figure, we should caveat that this estimate does not cover web-based subscriptions. The figures cover the 20 markets where Blue has been launched prior to this week.”
Sensor data shared its data based on in-app purchases made through Twitter’s mobile applications.
Twitter’s Blue service with verification is now accessible everywhere, and the old checkmarks will be discontinued on April 1. For private users, Twitter Blue in India will cost Rs 9,400 per year (or Rs 900 per month).
This action may increase Twitter’s revenue in the future.The microblogging service no longer shares information about its daily and monthly active members. It has long since reported 238 million daily active customers.
Neither Twitter nor Musk are yet to respond to these Blue Service statistics.