Holding an undergraduate degree in Commerce from the University of Delhi, Aditi doesn’t exactly fit your idea of the mighty ‘content-conqueror’. However with her vast experience in content marketing and the digital space, having worked with the likes of O.K Play India, edynamic and HT Media, a content agency of her own seemed like the next, obvious step into her future.
The then 23- year- old Syal, took a massive leap of faith, leaving behind a spot in the prestigious, clawed-after National Institute of Fashion Technology or NIFT. While most of us would have chosen to trod the ‘safe’, ‘society-approved’, ‘guaranteed placements’ path leading to benign boredom, Aditi chose to take “the one less travelled by” and that, my friends, literally “made all the difference”. Recognising the fact that in this information-overload world, most readers have forgotten the correct usage and essence of language, Aditi decided to use her ‘powers of punctuation’ for good. Thus was born Vocabberry, a Delhi-based content-driven platform that is a fitting tribute to all writers and copy-editors of the past and present.
Here are excerpts of an interesting conversation with Vocaberry’s young and dynamic founder.
1.What is the Name of Your Venture? Any specific reason for this name?
ANSWER: Vocabberry. (the logo depicts Vocabulary and a cut on ulary to mention berry below it. The logo depicts correction. That we correct whatever you write to give you the best form of content). We wanted to be the best content production on the block. I decided to use my ‘powers of punctuation’ for good.
2.Who is your target Audience/clients?
Answer: In this era of waning attention-spans, Vocabberry knows that ‘Content is King’. Vocabberry’s primary goal, you ask? To reinvent content for the millennial age, in words so articulate and striking, that your vision is understood by all. We cater to B2C and B2B segments. anyone who is in need of content is our TG. In the past 2.5 years of business we have written on everything. Right from entertainment to tech to automobile to games. You name it we have it.
3.Where is your venture based (city, state, country) & What are your geographical target areas?
Answer: We are based out of Delhi and cater to Delhi-NCR, India and our online presence, especially on social media is pretty strong. We have clients, apart from Delhi, Mumbai, Bangalore, Pune, Dubai, The U.K, The USA, Singapore.
4.What problems does your venture resolve? What are your products or services?
Answer: Our venture is a core content production agency. We are not into digital marketing and we do not endorse it either. We have never had any marketing budget in 2.5 years for Vocabberry. We are fans of organic marketing and we endorse it. Our products/services include Content writing, creative designs, video content and social media management.
Vocabberry takes care of the technicalities and nuances of the language for you. So all you have to worry about is having a strong WiFi connection – upload your resume and voila!, you have a professionally curated resume, proofread and edited, all-ready, waiting to be sent out. It is just that simple. In addition to this, you can also upload your copy and have it proofread at the competitive rates. It is this combination of professionalism and proficiency that makes it the trusted brand that it is today.
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
Answer: It wasn’t all rainbows and sunshine in the Vocabberrry world, behind its success lies the struggle of a dedicated and gutsy team. Like most startups, in its first stages, Vocabberry was completely bootstrapped. Conceptualised in a time where content was trivialised and tabloid headlines reigned, Vocabberry was like ‘The Dark Knight’ of content, silently overlooking yellow-ridden Gotham city, garnering experience and crusading for change, with little hope of immediate returns.
Recognising the fact that in this information-overload world, most readers have forgotten the correct usage and essence of language, I decided to use my ‘powers of punctuation’ for good. Thus was born Vocabberry, a Delhi-based content-driven platform that is a fitting tribute to all writers and copy-editors of the past and present.
6.Who are your biggest competitors and how do you differentiate yourself from them?
ANSWERS: Biggest competitors: E2M, Scatter, Pulp Strategy are a few. Differentiation lies in the work we do. We are different because we always go out of our way to do things differently. It makes a difference. Always
7.How did you identify your co-founder? Tell us some thing about your co-founder/s
Answer: It was pretty easy. While I thought of content, my brother and Head of Design, Vikram thought of design. Vocabberry is a gesture from a sister to a brother. Ideas collaborated and this is how I found a co-founder well, in-house.
8.How did you hire your first team members? What skills Do you want in your employees/team?
Answer: First team member was hired for her intent of writing quality content and describing things beyond words. We look for intent, collaboration and design thinking. Creativity is something we vouch for. Also, somebody who is ready to take the jump when on an edge. This is how a start-up is.
9.What expansion plans are you looking for the next 2 years, next 5 years?
Answer: Expansion plans include setting up Mumbai as a market because it is about exponential growth now given the demand in the market. Also, stablising our video portfolio. Making it stronger because video is the next big thing in terms of content and we are producing some awesome videos. So, next 2 years I See Mumbai as a settled market for us and in 5 we would go look at ourselves as a go-to agency for content nationally and target global demand.
