Why Should Businesses In India Offer Free WiFi To Customers?

India (14/08/2022): Offering free WiFi to customers has become a norm around the world, but in India, many business owners think of offering free WiFi to customers as an extra expense that they aren’t willing to take. However, this thinking of theirs is not true. Offering free WiFi to your customers is very important as you will soon find out. It creates a positive image inside the mind of your customers and they connect to your brand in a better way. You can simply think of it as an opportunity to increase customer satisfaction. 

Setting up a free WiFi network for your customers is easy if you already have a wireless network inside your office or shop. If not, then you just need to buy a good wireless router from a manufacturer such as TP-Link, contact an ISP, and subscribe to a monthly internet offer. 

If you are not sure whether to offer free WiFi to your customers or not then here are some benefits of offering free WiFi to your customers that might change your mind:

Customer Stay For A Bit Longer

To make the customers stay longer, businesses try everything that they can so customers can linger for a little longer in their stores. A simple way to make your customers stay long is by offering them free WiFi. When customers are able to access the internet at stores, they tend to stay a bit longer and as their stay is extended, they spend more as well.

When customers stick for a longer time then they are going to spend more because they will probably find out the things that they didn’t before. Whether it is a bar or fast food restaurant, customers tend to buy another drink or another burger that they wouldn’t if they hadn’t stayed for free WiFi. The increased time spent in-store ultimately leads to more sales.

Increase In Customer Retention Rates

Not only does a free WiFi network provide a positive first-time experience but it also increases customer retention rates and such customers go on to become loyal customers. The majority of the customers say that they would most likely return to a store or restaurant that offers free WiFi than one that doesn’t. Just by offering a free WiFi network, you are creating a loyal customer base that will keep on coming to your store for a long time.

Customers do face the problem that they aren’t able to access the free WiFi quickly because of vague and unclear instructions. Make sure that you make it easier for your customers to access the WiFi network. You can make a poster and post it on the walls of your shop or entrance to make it easier for customers to access the WiFi network. Also, make sure that you properly configure the wireless router for the guest network through the TPLinkWiFi app.

Makes Customers More Informed About Your Brand

Free internet access also makes the customers more informed about your brand. When customers are able to use the internet while they are in a store or shop, most of the time they search the internet for coupons, run price comparisons, look for online reviews, and get a second opinion from their friends/family.

By giving them the freedom to access the internet without any restrictions, you are allowing them to do their research and whether they want your products or not. If your products are good then they will read the positive reviews and get encouragement from their friends to buy your products. This ultimately helps you to make more sales.

WiFi Advertising

You can also use WiFi for advertising and promotions. Most brands around the world take advantage of landing pages and show their latest special and new menu items that can attract customers. You can set up a landing page with terms and conditions that the customers must abide by in order to access the internet and then you can show your deals, new products, and special items to customers on the landing page.

These points have highlighted the importance of offering free WiFi to your customers and how you can benefit from it. You can turn your shoppers into buyers, and buyers into loyal customers just by offering them a simple incentive. The return on investment that you get outweighs the costs and it is time that business owners in India realize the importance of offering free WiFi to their customers.