Workshop on “Effective Sales and Marketing Strategies for Entrepreneurs / Startups” held at ITS Engineering College

The Institute Innovation Council (IIC) of ITS Engineering College, Greater Noida, hosted an insightful workshop titled “Effective Sales and Marketing Strategies for Entrepreneurs / Startups”. The event aimed to equip budding entrepreneurs with the essential skills and knowledge required to succeed in the competitive business landscape.

The workshop featured Mr. Ravi Gupta, Advisor of the Startup Cell at the Institute for Industrial Development (IID), New Delhi, as the esteemed resource person. With years of expertise in startup development, Mr. Gupta shared valuable insights on creating impactful sales and marketing strategies, emphasizing the importance of understanding market dynamics and customer behavior for entrepreneurial success.

The session was inaugurated with a welcome address by Dr. Mayank Garg, President of the IIC-ITSEC and Director of ITS Engineering College. Dr. Garg highlighted the critical role of innovation in shaping the future of businesses, encouraging students and entrepreneurs to explore creative avenues for sustainable growth.

The workshop also provided an interactive platform for attendees to engage with Mr. Gupta and discuss practical approaches to developing effective marketing campaigns, building brand visibility, and managing sales pipelines.

The event concluded with a vote of thanks delivered by Dr. Rajiv Ranjan, Convener of IIC-ITSEC. Dr. Ranjan expressed his gratitude to Mr. Gupta for his expert insights and emphasized the importance of such workshops in fostering an entrepreneurial mindset among students and professionals.

The Innovation Council at ITS Engineering College remains committed to nurturing the next generation of innovators, equipping them with the tools and strategies needed to thrive in the fast-evolving startup ecosystem.