Asus launches new Asus X507 laptop in India, to be sold exclusively through Paytm Mall

ROHIT SHARMA / PRERIT CHAUHAN

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New Delhi: Paytm Mall, owned by Paytm Ecommerce Pvt. Ltd has on Wednesday, announced the launch of its connected PoS solution for retail stores, empowering shopkeepers to manage their offline (walk-in) and online customers. The company has forayed into a strategic partnership with Asus India to implement this connected PoS solution at ASUS retail store.

Subsequently expanding its offering to other brands and retail stores. It has also unveiled the exclusive online launch of Vivobook X507 on its platform and also available through Asus offline retail stores. Furthermore, Paytm Mall would be enabling Asus offline stores with its innovative “Digital Experience Zone” and Paytm Mall QR, encouraging customers to order ASUS products from within the store.

Asus is the first brand to launch a laptop in its Offline-to-Online (O2O) channel, offering the same price across online and offline.  The Vivobook X507 is an affordable compact, lightweight laptop with key features like,NanoEdge display with a 8.1mm slim bezel for immersive viewing. A fingerprint sensor for quick and easy logins with Windows Hello

X507 is extremely portable, with an overall weight of just 1.68kg X507 support fast charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.

The ASUS X507 series will be available starting Rs. 21,990 including Rs. 2000 Paytm Mall cashback starting May 2, 2018.”

Amit Sinha, COO-Paytm Mall, said, “Today we are doing something Very special. We are taking 50 million shopkeepers along with us to compete with the online world. combine power of small shopkeepers will be bigger than online retail companies.We have been able to double our market share in a span of 6 months, all on the strength of the O2O Commerce platform that we’re building. We are excited to partner with Asus for the exclusive launch of Asus VivoBook X507 range on Paytm Mall and through Asus partnered offline stores. In our country, up to 80 % of Offline retail stores do not have the necessarytechnology to manage their inventory and are not equipped to join the online commerce revolution.”

Commenting on the partnership, Leon YU, Regional Head South Asia & India, Asus India, said, “We are thrilled to partner with Paytm Mall and launch the Vivobook X507 which we are confident with its incredible aesthetics and specs will perform well among the affordable range of laptops in the market. In addition, we are really looking forward to the implementation of innovative customer centric steps to enhance customer buying experience and significantly improve operating efficiency in collaboration with Paytm Mall.”

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