New Delhi: Canon India, today announced the launch of Canon EOS M50, its newest mirrorless camera which creates still and video content, which will prove to be an instant attraction on social media. The EOS M50 is powered by the new DlGlC 8 image processor for outstanding image quality. Equipped with 4K movie shooting ability and an improved dual pixel CMOS AF, the EOS M50 is primed for shooting ultra-high definition movies and comes with excellent precision focusing even under low light conditions. With the touch & drag AF, users are also able to select and move the AF frame via the touch panel while looking through the built-in 2.36 million dot electronic viewfinder (EVF); enabling the capture of event the most ephemeral moments and their transformation into lasting memories.
Canon’s EOS M50 makes for a perfect device for today’ s expanding Insta generation. This lightweight, highly portable camera with interchangeable lens is touted as the most suitable device for a generation that prefers and enjoys telling their stories on social media platforms through their pictures and videos.
Commenting on the launch, Eddie Udagawa, Vice President, Consumer Imaging and information Centre, Canon India, said, “Having demonstrated our expertise in DSLR’s, we are now expanding the mirrorless segment in India. Our latest offering EOS M50 is packed with the very best imaging technology i.e. the new DIGIC 8 image processor and 4K movie shooting capability. Furthermore, thr the interchangeable lens capability allows one to choose various sized lenses depending on the desired shooting situation”.
Speaking to Ten News, Kazutada Kobayashi, President & CEO, Canon India, said, “India is an evolving market and so are the demands and expectations of the customers, we have always taken initiatives that strengthen our niche, while enabling our users to effortlessly click and print artistic images. Today’s launch of £05 M50, strengthens our commitment to the mirrorless segment, by showcasing our technological supremacy along with empowering the world of imaging. This product milestone in the EOS family of cameras is a result of our ‘consumerfirst’ approach and it is this approach that fortifies our product and service portfolio.”