T.I.C has repeated history by winning the prestigious WOW Awards Asia for TATA Motors T1 Prima Truck Racing Championship 2016 that took place in New Delhi recently. T.I.C was awarded Gold for Sport Event Property of the Year, Gold for Sports Event of the Year and Silver for Brand Association with a Sports Platform amidst the glitterati of the event industry during the gala ceremony of WOW Awards 8th edition.
“It’s a hattrick moment for us as since the property is launched in 2014, we have been on a winning streak. We have been picking up various awards every year for Tata Motors T1 Truck Racing Championship. It feels great to be a part of an event which is the most talked about event in India. This year T1 created history by introducing Indian drivers, who competed against each other for the title. The objective of T1 was to create aspiration towards trucking as a profession and inspire the succeeding generations to take up Truck driving. Today I can proudly say, Yes, together with Tata Motors Limited we have made the difference. Winning WOW Award, which has carved niche for itself in the industry through years, is recognition of the hard work we have invested in this property”, shared Gaurav Dhall, MD, T.I.C.
This year, the event saw an attendance of more than 50,000 spectators who cheered for the exciting race and added much needed zeal to the event. This year was even more special as for the first time; Indian drivers participated in the race as promised by Tata Motors in season 2. These ‘Heroes of the Highways’ took home the highest price money ever for an Indian motorsports event – Rs 10 lakhs being awarded to the first place winners, of the two SUPER CLASS category races.
Alongside some edge of the seat action at T1 2016, the event also hosted some of the country’s most prominent names from the music and entertainment scene. From the sensational Hip Hop heartthrob Badshah to the vivacious damsel of melody, Neeti Mohan, the scintillating Garima Yajnik, with her foot-tapping Indo-western numbers and last but not the least, the ruling diva of Bollywood music, with her memorable feast of melody and dance numbers, Sunidhi Chauhan, were few amongst the many other surprises that T1 season 3 had to offer.