Malaika Arora rocked the stage at Lickouture Inaugural Fashion Show in National Capital!

New Delhi: Lickouture, a very impressive brand with a very impressive name, with its tagline “Unapologetically Sexy” is set to take the industry by storm with an inaugural fashion show which was organised yesterday in the national capital.

Lickouture believes women are powerful, strong, beautiful, sexy. They believe every woman has many avatars. The 4 key avatars Lickouture is focusing on are ‘Czarina’, ‘Playette’, ‘Social Butterfly’ and ‘Temptress’.

Malaika Arora was the face of the evening and owners of Lickouture, Maya Gurjar and Meeta Chopra while addressing media said,

“We always had a very clear idea of the kind of clothes that defined us, but finding them in the market was almost impossible. There are so many well established brands in India that provide a beautiful and sensual aesthetic for traditional clothes. Now when we have started selling our dresses and the demand is catching up the speed, we had to hire more and more staff to keep up!”

Malaika when asked by Ten News about what she felt to be the part of Lickouture, she said,

“Today, what I am wearing is one of the most comfortable dress I have ever worn. Maya and Meeta are very good by nature and by their efforts in designing as well. India is now getting popular in the terms of fashion. People are now getting indulged in showing off their clothes which, audience use to grab and include in their daily life usages.”