Salman Khan tops Forbes India Celebrity 100 list for second consecutive year

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The 51-year-old actor pips Shah Rukh Khan on the back of his INR 232.83 crore estimated revenue earnings, for the year under review


December 22nd, 2017: Hindi film star Salman Khan has been ranked No. 1 on the sixth Forbes India Celebrity 100 List. The complete list is available at http://www.forbesindia.com. The list can also be found in the upcoming issue of Forbes India, which will be available on newsstands from December 22, 2017.

The 2017 Forbes India Celebrity 100 List rankings are based on estimates of entertainment-related earnings of celebrities. The period under consideration is October 1, 2016 to September 30, 2017.

The methodology for calculating the ranking may have changed this year (to exclude the ‘fame’ quotient), but the list’s top three names have remained constant. The 51-year-old Salman, for the second successive year, grabbed the top spot, despite the subdued box office performance of his film Tubelight. The actor earned INR 232.83 crore, backed by endorsements of several consumer-facing brands. In fact, his earnings constitute 8.67 percent of the total earnings— INR 2,683 crore—of the top 100 celebrities for the year.

 Shah Rukh Khan, with INR 170.5 crore, also retained his position at No 2, as did India’s cricket captain Virat Kohli, with ₹100.72 crore, at No 3. But although the top three held on to their ranks, their cumulative earnings declined by almost 20 percent, down to INR 504.05 crore compared to last year’s total of INR 626.52 crore.

 Joy Chakraborthy, CEO – Forbes India and President – Revenue, TV18, said, “We are delighted to present yet another collector’s edition of Forbes India which will hit the stands soon. Over the years this list has established itself as the definitive benchmark of who’s making what in the entire entertainment world. This year’s Celebrity 100 list is based on a revised methodology focusing on the celebrities’ earnings, thus reflecting in better representation and hence a well-rounded Celebrity list of 100.”

The revised methodology this year, focusing only on a celebrity’s earnings (compared to the previous combination of ‘fame’ and ‘earnings’), has increased representation from the prolific South Indian film industry. There are 13 actors from the South this year as against 11 last year. The number of Bollywood actors is down from 35 to 33, reducing their cumulative earnings by 13 percent from the previous year.

Brian Carvalho, Editor, Forbes India, said, “As in previous years, Bollywood and cricket rule the list, with 46 actors and 15 cricketers (out of 21 sportspeople).  But, beyond the Khans, Kapoor and Kohli, there are names that provide a breath of fresh air. Also, high-achievers such as Priyanka Chopra, PV Sindhu, Deepika Padukone, Anushka Sharma and the 17 other women have shone bright on the Forbes India Celebrity 100 list, which is why three of the five covers we’ve created for this special issue have women gracing them.”

 Shuttler PV Sindhu (INR 57.25 crore) was the highest money gainer (in percentage terms), as her total earnings soared nearly 17 times, propelled by several brand endorsements following her 2016 Rio Olympics silver medal. There is one woman in the top 10, Priyanka Chopra (No 7; INR 68 crore), as she continued to make her mark internationally.

 The overall earnings of the Celebrity 100 declined this year, from ₹2,745 crore in 2016 to ₹2,683 crore this year.

The top 10 achievers on the 2017 Forbes India Celebrity 100 list are:

2017 FORBES INDIA CELEBRITY 100 RANK

NAME

CATEGORY

ESTIMATED EARNINGS (₹ Crore)

1

Salman Khan

Actors

232.83

2

Shah Rukh Khan

Actors

170.50

3

Virat Kohli

Sports

100.72

4

Akshay Kumar

Actors

98.25

5

Sachin Tendulkar

Sports

82.50

6

Aamir Khan

Actors

68.75

7

Priyanka Chopra

Actors

68.00

8

MS Dhoni

Sports

63.77

9

Hrithik Roshan

Actors

63.12

10

Ranveer Singh

Actors

62.63

 

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