​A R Rehman’s directoral debut ‘Le Musk’ comes from Las Vegas to Noida

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Ashish Kedia
(Photo/Video : Jitneder Pal) 
Noida (05/05/2017) : Academy Award winning composer A. R. Rahman launched prelude of his directorial debut ‘ Le Musk’ at PVR ECX,  Mall of India, Noida.

PVR cinema has partnered with ace music composer to bring the World’s first Virtual Reality (VR)  Multisensory episodic feature film ‘Le Musk’.

The India prelude is being showcased after being featured at the ‘NAB’, Las Vegas as part of the Intel-Keynote on the 24th of April.

The film is based on smell and the protagonist is lost in the aroma that has engulfed her.

The  film is shot in Rome and follows the journey of an orphaned heiress and part-time musician Juliet.


Speaking at the occasion of his directorial debut A R Rahman said, “We are delighted to be partnering with PVR Cinemas for the India prelude of Le Musk. There was no comrade than PVR to bring this unique movie immersion to India.

This movie is a multisensory and stereosmokic experience, which I hope will enthrall the audience”.

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