New Delhi: The 7th edition of Bajaj Electricals Pinkathon Delhi 2019 presented by COLORS was announced today in Delhi by Super model, Actor, Ultraman and Pinkathon founder Milind Soman formally in the presence of Miss Asia Deaf 2018 – Nishtha Dudeja, renowned panellists and guests. This year in Delhi, the run will happen on Sunday, 8th September 2019 at Jawaharlal Nehru Stadium, New Delhi. Pinkathon is India’s biggest women’s run to encourage and promote fitness and health among women and create awareness for Breast Cancer and other issues relating to women’s health.
The online registrations for the multi-category run is open at www.pinkathon.in/delhi for the VWash Plus 3km, Amazon 5km & Volini 10km run and for the Nourish Organics 21km distance drop a mail on info@pinkathon.in. As one-of-a-kind initiative, every single participant of Pinkathon Delhi 2019 can choose to avail of a free gynaecologist consultation from our healthcare partner Apollo Hospitals or a free Mammogram if the participant is above 45 yrs. of age, the same is also transferrable.
The press conference saw the presence of Miss Asia Deaf 2018 – Nishtha Dudeja who is a part of this noble run this time. She shared her challenges, struggle and achievements to reach to the pageant and her way to stand out and shine. The conference announced the mascots – Jasmine Kurian Paul, a baby wearing mother for V Wash Plus 3Km run category, Reva Kumar, a Cancer Conqueror for Amazon 5Km, Shashi Pahwa – a 70 year old woman for Volini 10Km race category and Mandvi Garg, a blind runner who will be running this year Spirit of Pinkathon from Vridavan to Delhi, 160 km over 3 days for Nourish Organics 21Km run.
As a precursor to the main day, Pinkathon team is organising unique events such as the Cancer Shero Trek for the cancer conquerors. This event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal. The run have 45 plus hearing-impaired girls for 3 km category and more than 60 visually impaired girls participating in different run categories. To prepare them for the main day, unique training sessions are being designed with the help and coordination of sighted runners. Special trainings for the main day will be organized in Delhi for the registered participants who have requested training.
Bajaj Electricals Pinkathon is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. The announcement press conference was hosted by Andaz Delhi – a concept by Hyatt. Hyatt India is the Hospitality Partner for Pinkathon 2019, and will be hosting the Pinkathon core team and press conferences across five cities of India.
Expressing delight on the launch of the 7th edition of Pinkathon Delhi, Founder, Milind Soman, Pinkathon said, “We are very excited to bring Pinkathon Delhi for the 7th time. We are confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year. These women share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”
The fitness icon further added, “Pinkathon Forever Training has created a culture of regular exercise and fitness which is taking root in India today. These initiatives are making our women more aware about the benefits of fitness. We encourage women to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWash plus 3km, Amazon 5km, Volini 10km and Nourish Organics 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable. We just successfully concluded the first edition of Pinkathon Day across 6 countries, 63 cities in India with 130 locations where more than 11000 women ran a distance of 5 kms on the same day 21st October 2018 and at the same time of 630 am. This was done to encourage fitness for all women and promote the message of “Har ghar mein Pinkathon” which basically revolves around the idea of fit women = fit families = fit society and hence a fit nation.”
Anuj Poddar, Executive Director, Bajaj Electricals Ltd. said “We are glad to associate with Pinkathon for the second consecutive year as the title sponsors. We, as a company, believe in supporting events that have the ability to bring a positive change in society and resonate with our brand values of “Inspiring people”. While our long association with Pinkathon has given us an opportunity to communicate our brand story well, it has also acted as a catalyst in empowering women and to drive them to embrace who they are both internally and externally.”
Committed to inspire women through meaningful stories and initiatives, India’s leading entertainment channel, COLORS continues to extend its support to the Pinkathon as the Presenting Partner. On the occasion said, Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18,
“Pinkathon not only furthers the cause of women empowerment but also celebrates the spirit of womanhood. At COLORS, we have always strived to inspire women to pursue their dreams and aspirations through compelling stories and with our association with Pinkathon, we wish to reinstate this philosophy. It is our endeavor to change mindsets as well as drive our viewers to opt for a healthy lifestyle and a better future.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd said, “At the onset, I would like to acknowledge our title partner Bajaj Electricals and presenting partners COLORS for their extended support. We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Pinkathon was organised at Bengaluru, Hyderabad, Kolkata, Chennai, Delhi, Guwahati, Pune, Mumbai in 2018- 2019. We also had it in Kathmandu this year for the 2nd time. Delhi is abuzz with runners and fitness enthusiasts. We would like more women to take up their health seriously and participate this year. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated last year.
This number is expected to grow in leaps and bounds in 2019. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. Wehave started the Fearless Midnight Run to encourage more women to step out of their homes and take up their health seriously. We began the promo event with Baby wearing mother walk in traditional attire.”
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause – ‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. The idea is to encourage health & fitness at every age. There are over 500 Pinkathon ambassadors across cities working selflessly towards promotion of the cause.
