A “Marketing Management” seminar organized in GLBIMR.

1/12/2017

GLBIMR organized a full day session on “Marketing Management”, under the ongoing Expert Talk Series, initiated by Dr. Urvashi Makkar, Director General, GLBIMR; on December 01, 2017. The Expert Speaker of the session was, Dr. Sanjiv Mittal, Dean and Professor-Marketing, Guru Govind Singh Indraprastha University, Delhi, who is an acclaimed academician with more than 30 years of rich experience, and several accolades for his contribution in the field of education. Dr. Urvashi Makkar, while welcoming the Guest Speaker, shared that the main objective of this series is to provide understanding of the marketing concepts to develop a clear understanding of company’s marketing mix which will help them to analyse the decisions in overall marketing strategy of the enterprise.

Dr. Sanjiv Mittal, during the session, shared various concepts of marketing management like, Pricing Mix Strategies, Place Mix Strategies, Promotion Mix Strategies, Research and Demand Forecasting and Marketing Strategies and Emerging Trends.

Such customized sessions prove to be very valuable learning experience for the students, enhancing their skills and sharpening the concepts.