PVR launches Delhi’s first 12 – Screen Superplex with MarJavaan starcast
Vishal Malhotra / Rahul Kumar Jha
New Delhi (11/11/2019): PVR Cinemas, India’s largest and the most premium film exhibitor announced the launch of its flagship property designed to offer an unparalleled experience at Vegas Mall, Dwarka, New Delhi today.
Bollywood actors Sidharth Malhotra and Riteish Deshmukh attended the launching where they were asked several questions related to their upcoming Bollywood movie ‘MarJaavan’.
They both shared their early age experiences with PVR cinemas.
Sidharth Malhotra stated that PVR had a very important role back then as me and my group used to impress girls by offering movie tickets of PVR.
He also said that PVR had a very important role in generating my interest towards Indian Cinema as watching movies here was one of the only reasons behind my dream that came true as well.
The one-stop entertainment destination features an enigmatic aesthetic which strongly represents the next generation of cinema in the region. The 12- screen
property is an innovative excellence; hosting international formats like IMAX and 4DX coupled with superlative hospitality services and magnificent interiors. With this opening, PVR Cinemas stands at a count of 62 screens in 16 properties in New Delhi and 244 screens across 56 properties in Northern India.
Reinforcing its commitment to innovation, PVR Cinemas in its latest offering aims to fully immerse
movie patrons in the magic of cinema through best-in-class theatrical technologies, gastronomic
extravaganza and seamless digital experience. The futuristic design of the property is accentuated by
customized colors, lightings and premium seating facilities.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “It is extremely gratifying to introduce another advanced and luxurious cinema concept for our patrons in Delhi. Out of home entertainment has been an important part of the Indian entertainment business, and it is our
responsibility to continue to offer enhanced experiences to our customers. I want to thank our
partners and patrons for their constant support, which instills in us the confidence to keep exploring
and pushing our boundaries, setting new benchmarks in the industry.”
Located in Asia’s largest sub-city, the property spreads across an area of 70,000 sq. ft. with a seating capacity of 1,833 audiences. Integrated with advanced technologies, the 12-screen Superplex includes one IMAX screen, one 4 DX screen, two ultra-premium LUXE auditoriums, seven
mainstream and one dedicated auditorium for children with joyful arrangements – PVR Playhouse.
The theatre is equipped with BARKO 4K projection, Dolby 7.1 surround system in nine auditoriums and Dolby Atmos in others along with NextGen 3D UHD screens in six auditoriums. In addition to this, all the auditoriums have recliners installed, further enabling comfortable and luxurious movie-
viewing.
