New Delhi (27/07/2022): Sanjay Anand, Director of Hammer Publishers and advisory board member of India International Hospitality Expo,2022 had an in-depth conversation with Ten News about IHE and growth prospects of the hospitality industry.
IHE 2022 is one of the biggest platforms for the hospitality and food & beverages industry to showcase their innovative ideas and forge partnerships. IHE is all set for its 5th edition, which is to be held between 3rd- 6th August 2022 at India Expo Mart, Greater Noida.
Talking about his experience in this industry and his journey, Sanjay says, “Hammer publishers is into publications of magazines wherein we have different magazines for different departments within the hospitality sector. We have niche magazines for various segments of hoteliers-Food & Beverage Business Review, Bakery Review and Hotel Business Review. Each magazine has different content. The magazine started in 1999 and it has been a fair journey. We are proud to have these magazines which do not have any diffused cost of advertising.”
Talking about the growth anticipation of the hospitality industry and contribution of IHE in it Sanjay says, “Being in print media and publications we have a lot of synergy with event organizers. We found the venue of IHE attractive, team effective and we discovered our synergy of working towards the betterment of the hospitality sector. The team at IHE is extremely friendly and open to new ideas. I have been a part of it since the very first day and have constantly grown since then. We are also their digital partners wherein we promote the events to our subscriber base.” Talking about Covid era, Sanjay said, “ IHE team has done a lot of seminars and sessions online, we were part of that as well.”
Speaking about this year’s edition of IHE, Sanjay says, “IHE has a lot of conferences, one-to-one sessions and seminars. One can find conferences like General Manager Conference, Hotel Manager Conference, Culinary Competitions, Bartending and so on. Apart from this, there is a pavilion called IHE Food and segments like IHE furniture and fixtures and IHE franchising show.”
Lastly, Sanjay welcomes all stakeholders to visit, take part and exhibit in the expo by giving out a message, “Come, smell the excitement, do the business and go back with positivity. This industry is here to stay and grow, irrespective of what Covid has done to us, we are bouncing back and we will bounce further.”
