India Fashion Awards joined hands with India Craft Week to promote Indian artisans
New Delhi; 22.10.2022: For decades, fashion brands across the globe have engaged with highly skilled Indian artisans for their craftsmanship and have celebrated them with deference and respect. Still, India’s artisan community has not been able to achieve financial stability. In its endeavour to promote Sustainability and Fashion in Craft and support the rich legacy of Indian artisans, The India Fashion Awards has joined hands with India Craft Week, supported by World Crafts Council – International and Asia-Pacific Region. The India Fashion Awards & India Crafts Week jointly organised one-of-a-kind symposium titled, “Crafts in Fashion” at the ICW2022 scheduled at NSIC, Okhla, New Delhi on the 22nd of October 2022.
The symposium featured eminent speakers from the field of Fashion, Craft, Art & Business including Sanjay Nigam-Celebrated Fashion Entrepreneur, mentor, and Founder of IFA, Show director’s night and Fashion Entrepreneur Fund, etc., Aditi Shrivastava- President Pearl Academy and Manish Tripathi- Country’s ace fashion designer known for his world’s largest mask project. Prof. Somesh Singh, Founder of Craft Village, Fashion Designer, and Ex-Director Institute of Apparel Management, Min of Textiles who is well-known for designing the uniforms for Gujarat Police was the moderator of the symposium.
Mr. Sanjay Nigam, Founder, India Fashion Awards said, “There has been a sharp rise in conscious consumerism, ethical fashion influencers, and fashion brands aiming to integrate sustainable practices in their supply chains and brand language. With the same mindfulness and vision, India fashion Awards for its third edition has inculcated the concept of sustainability as its underlined theme for the event. From the concept of décor to using conscious production practices, India Fashion Awards is representing the cultures and traditions of India for its third edition. We are delighted to collaborate with India Craft Week and curate “Crafts in Fashion” at the ICW2022. This symposium will bring into the limelight the dire need to heavily support Indian artisans and promote sustainability and fashion in Craft.”
Country’s ace fashion designer known for his world’s largest mask project, Manish Tripathi said “While environment and economic pillars of sustainability make a common reference in fashion conversations, cultural sustainability is not discussed as much. Cultural sustainability is built on the principle of preserving cultural knowledge and sharing traditional cultural expressions through the integration of indigenous craftsmanship in modern fashion supply chains. We are focusing on training weavers, helping them earn a lifestyle with Design Pathshala Campaign and an effort to create sustainability in villages.
Ms. Aditi Srivastavava, President, Pearl Academy added “Fashion is just a medium, everything is craft, it is an expression of heritage and culture, representing where you come from. Sustainability is in India’s genes and together we Indians can make ‘Sustainability in Fashion trending’ across the globe.”
India Fashion Awards is Asia’s prestigious platform, movement, and organization that aims to recognize, salute and showcase the creativity and innovation of fashion heroes to a global audience. The organisation celebrates and honours fashion designers, models, photographers, artisans, and every other tier of the individual whose outstanding contribution is taking the Indian fashion industry to newer heights. Sanjay Nigam, one of the most celebrated Fashion entrepreneurs, mentors, and investors in the country, and Co-founder – Raj Sarthak Nigam, conceptualized the India Fashion Awards to celebrate “the unsung heroes of the fashion industry” and create a space where fashion can be celebrated.
India Craft Week (ICW) is India’s first and official craft week, supported by World Crafts Council – International and Asia-Pacific Region. ICW brings together craftspersons, artisans, designers, and brands through craft installations, live demonstrations, and cross-talks.
