Mumbai (India), 15th April 2023: Shilpa Shetty, Bollywood actress and fitness enthusiast and guru, made a big investment in WickedGud, a direct-to-consumer (D2C) firm. On Monday it was announced that Shetty has invested Rs 2.25 crore in 100Percent Nourishment Pvt Ltd, a Mumbai-based company that distributes healthy delicious food products under the WickedGud brand.
The company said in a statement, “This latest investment from Shetty, a serial start-up investor known for her healthy lifestyle advocacy, follows previous funding from Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and other marquee founder angels including boAt co-founder Aman Gupta.”
WickedGud, founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, claims to be on a mission to “unjunk” India. The brand also stated that it has grown by more than 300 percent in the last year.
WickedGud earned additional exposure on the grand finale episode of Shark Tank India Season 2, leading to a growth into international markets such as the UAE, Singapore, Mauritius, and Nepal.
Products from the brand can be purchased directly from its website, as well as on Amazon, blinkit, BigBasket, SwiggyInstamart, Zepto, and Flipkart, among others.
Bhuman Dani the CEO of WickedGud said, “We are thrilled to welcome Shilpa Shetty to the WickedGud family…Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption.”
Shilpa Shetty was equally enthusiastic about the investment and said, “We’re a family of food lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits but also the fact that my kids loved it too.”
She added, “Grown-ups liking it is one thing but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”
