Brand Magic book to unveil secrets of brand success, launch on March 25
Ten News Network
Greater Noida (17/03/2022): BIMTECH, Greater Noida’s campus will soon become a witness to the unveiling of secrets behind the successes of iconic brands such as AMUL, Astral Pipes, Balaji Wafers, Fogg, Havmor, Jio, Rasna, Sugar-Free, Symphony, and Wagh Bakri, as they progressed from state-level to national and international levels.
Brand Magic – A book that narrates the journey of different brands as they became successful.
Prof Alan D’ Souza, co-author of the book “Brand Magic – The Art and Science of Creating Successful Brands”, and Former Executive Director-Mudra Communications and Founder Member, MICA who has been associated with the making of these brands, will be sharing insights on what went into the making of these brands into what they are today.
Dr Anurag Batra, Chairman & Editor-In-Chief of Business World, will be the Chief-Guest of this special event.
The book is being tauted as an interesting document for all marketing strategists, entrepreneurs and students.
