Cashfree Payments launches campaign – ‘Out of the World

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New Delhi, 9 January 2023: Cashfree Payments, a leading payments and API banking solutions company, today launched its brand campaign, ‘Out of the World’. The campaign, developed by Cog Culture, highlights the role and importance of a trusted and scalable payments partner in the growth journey of startups.

The campaign features three TVCs that underscore that ‘Out of the World’ business ideas need an out-of-the-world payments solution to unlock their true potential. The TVCs demonstrate this and focus on three distinctive attributes – trust, security and growth.

The campaign is 360-degree and leverages multiple touch points through TVCs, social media, webinars, events, and much more. Cashfree Payments, which is the payments partner of Shark Tank India, empowers startups and businesses with highly efficient payments capabilities, allowing them to scale up, effectively.


Viral Pandya, Chief Culture Office, Cog Culture, said, “Last year we created the campaign ‘Yeh Mera Idea Tha’, and it showed people kicking themselves when they see the ideas they once had were turned into successful startups by others. This year’s campaign celebrates ideas and entrepreneurial culture. The films show that, as it happens in real life, when someone has an idea, his friends help him finetune it, often pointing out what he might have missed. Of course, we exaggerated to drive home the point, and make the films memorable.”

Anoop Dixit, Founding Partner & CEO, Cog Culture, said, “Our association with Cashfree Payments is an enduring partnership. We felt that this company, which is disrupting the payment solutions space, deserves disruptive communication. With this campaign, we intend to create something exciting and memorable for the brand that resonates with the startup ecosystem.”



Vaibhav Mehrotra, Senior Director – Marketing, Cashfree Payments said, “India is the third largest ecosystem for startups. At Cashfree Payments, we celebrate bold and innovative businesses and the entrepreneurial spirit of founders pushing the boundaries of traditional ways of doing business. Our solutions are designed to solve the payment problems of startups and help them grow and achieve scale. Through ‘Out of the World’, we want to highlight the three key pillars that are a must for startups when selecting a partner for business payments – trust, security and growth.”

The ‘Out of the World’ campaign features actors Naveen Kasturia, Badri Chavan and Onima Kashyap in the TVCs.

With over 50% market share among payment processors, Cashfree Payments today leads the way in bulk disbursals in India with its product Payouts. Recently, India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products and is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay. Apart from India, Cashfree Payments products are used in eight other countries including the USA, Canada and UAE.

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