Congress launches campaign “Ab Hoga Nyay”, Congress’ new tagline to hit minimum income guarantee

New Delhi : The Congress party today launched their campaign for the upcoming Lok Sabha elections, unveiling their campaign song as well as their slogan, ‘Ab Hoga NYAY’. The campaign song and video highlights the party’s proposed minimum income guarantee scheme, titled ‘NYAY’.

Senior Congress leader Anand Sharma said the word ‘NYAY’ not only alludes to the party’s proposed minimum income guarantee scheme but encompasses justice to all sections of the society.

Percept Edge is the main agency behind the campaign, Anand Sharma said.

The Congress announced that they were doing a full-fledged digital and social media campaign, as well as a fixed publicity campaign ahead of the polls.

Apart from the slogan ‘Ab Hoga NYAY’, there will also be separate slogans that some states will be using, as well as regional adaptations in six vernacular languages, which has already been done, Congress leader Anand Sharma said.