Dettol launches “Dettol co created with Moms” range of products with 0% dyes and parabens

Talib Khan / Rahul Kumar Jha

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New Delhi, (10/6/2019): Dettol the leading germ protection brand in the country today announced the launch of Dettol Co-created with Moms, a range of bathing soaps and hand washes, designed keeping consumer preferences in mind.

With this announcement, Dettol has developed an entirely new space, with a range of products that have ingredients approved by moms while continuing to deliver Dettol’s protection.

This is a unique innovation with products that are free from any parabens, dyes and talc, giving mothers exactly what they want.

Acknowledging a growing need for products that have lesser chemicals and avoidable ingredients, Dettol co created with Moms has been introduced without paraben and dyes, with fragrances inspired from nature. Dettol directly went to mothers to understand the attributes they want in products and received their approval on the ingredients before launching the range.

While addressing the audience at the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “Dettol’s rich heritage in India makes it a trusted partner for mothers and we constantly thrive to innovate our product offering to best suit their needs. We are very excited to launch the Dettol co created with Moms range.

Tisca Chopra Bollywood actress present at the launch said, “It is a unique initiative where Dettol has gone ahead of curve and directly engaged with mothers to understand what they want in products for their family, so that moms never have to compromise. It is truly a range that has, “Touch of Mom, with a Touch of Dettol”.

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