Ford India Launches a Cool, Capable, Connected Compact Utility Vehicle with Ford Freestyle starting Rs 509,000

ROHIT SHARMA / KASHIF

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New Delhi: Keeping eye on the middle class car buyer segment, Ford India, introduced country’s first Compact Utility Vehicle, Ford Freestyle for Indian consumers at a compelling price starting from Rs 509,000.

The all-new global product from Ford combines SUV-like robust design, benchmark performance, innovative technologies and outstanding fuel efficiency – for greater choice to customers. The brand new CUV is available in four variants across two fuel options and six new colours.

“The all-new Ford Freestyle is a cool-new car for the young, new age, emerging Indian customers who aspire to own an SUV-like vehicle,” said Anurag Mehrotra, president and managing director, Ford India adding that “Freestyle will meet this unmet need of customers and enable them to own a vehicle that combines both SUV styling as well as capabilities, at a price that they want.”

The all-new Freestyle is produced at Ford India’s Sanand factory in Gujarat, for consumers in India and all around the world, including parts of Europe and Africa. The CUV is available in six colours, including a new White Gold, Canyon Ridge, Moondust Silver, Oxford White, Smoke Grey and Absolute Black.

Key features of Ford Freestyle

• Ford Freestyle is India’s first Compact Utility Vehicle (CUV) that combines SUV-like design, benchmark performance, innovative in-car technology & outstanding FE

• Strengthens Ford’s fun-to-drive credentials with an all-new 1.2L three-cylinder petrol engine, offering best-in-class 96PS peak power and 120 Nm torque

• Introduces an all-new five-speed manual transmission for sportier, quicker gearshifts; features first-in-segment – Active Rollover Prevention, Hill Launch Assist among others

• To be equipped with segment best connectivity and safety features including Ford’s award-winning SYNC 3 with a high-resolution 6.5-inch touchscreen & up to six airbags

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