Greenply’s EPD Division announces its Rebranding, Sets Asia’s Largest MDF Plant in Chittoor!
Prerit Chauhan (Photo/Video) By Lokesh Goswami Ten News Delhi :
New Delhi: The EPD division of Greenply Industries Ltd, India’s largest manufacturer of wood panels, today announced the rebranding of its popular brands Green Panelmax and Green Floormax. Their world class products including MDF, Wood Floors, Plywood, Veneers and Doors will now be manufactured, distributed and marketed under the brand name GREENPANEL. They also announced the First board production at their new plant in Chittoor, Andhra Pradesh which is set to be the largest MDF plant in Asia. The
announcements were made by Shobhan Mittal, Joint Managing Director and CEO, Greenply Industries Ltd.
The insight for the new brand came from the fact that the future is full of infinite possibilities and this future with its infinite possibilities, is what we always look forward to. How wonderful would it be then for the future to manifest in the present? We at Greenpanel make the future happen today by bringing it to life in the living spaces of the current times.
GREENPANEL offers wood panel solutions which are contemporary, transformative & versatile. We don’t wait for innovations to happen. We are the one’s who innovate and manifest the future today.
The company announced that the first MDF board was produced at their latest state of the art plant, in Chittoor district of Andhra Pradesh. This new line is the second MDF project for the wood panel manufacturer, the first one being a high tech plant at Rudrapur, in Uttarakhand.
Shobhan Mittal, Joint Managing Director and CEO, explained the company’s decisions and stated that “The Indian market has been stuck in the old ways of making furniture while the consumer is ever involving and seeking contemporary/ new age wood panelling solutions which pave the way for durable and aesthetic interiors. We observed a strong gap between consumer needs and market offerings. With a rapidly evolving product portfolio and setting up of the largest and most technologically advanced plants in the country, it was time to evolve ourselves and our vision in order to strongly reiterate our commitment to take the lndian wood panelling industry forward.”