India, 5th November 2019: Hungama, India’s leading digital entertainment company, today launched ‘Padded ki Pushup’, its hit Marathi original show, in Hindi. A comedy, the show follows the life of Aditya, a newly married man who secretly works as a lingerie salesman and is trying hard to hide the nature of his work from the prying eyes of his mother-in-law. Since its launch the show has received over 10 million episodic views and has been appreciated by both, Marathi and non-Marathi speaking viewers. Headlined by some of the most renowned faces of the Marathi entertainment industry, Aniket Vishwasrao, Tejashri Pradhan, Kishori Ambiye and Saksham Kulkarni, ‘Padded ki Pushup’ is directed by Akash Gursale and is produced by Hungama Digital Media in association with CafeMarathi.
Besides Hungama Play, the show will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Speaking about the launch of Padded ki Pushup in Hindi, Neeraj Roy, Founder & CEO, Hungama Digital Media said, “Hungama Originals have allowed us to offer stories that are locally relevant, yet have a universal appeal. Though created in Marathi, Padded ki Pushup’s storytelling and narrative had a wide appeal and resonated with an audience that did not speak the language. We are delighted to launch the show in Hindi and are certain that with this we’ll be able to increase the reach of this series by 5X in non-metro regions.”
Nikhil Raibole, Co-founder & CEO, CafeMarathi commented, “We are delighted with the response we received to Padded ki Pushup in Marathi. The story and the performances were appreciated by both, Marathi and non-Marathi speakers. It gives us immense joy to launch the show in Hindi and take it to a wider audience. We are certain that combined with Hungama Play’s strong distribution network, the show will reach a diverse audience and once again, win acclaim for its humour and storytelling.”
Padded ki Pushup introduces us to Aditya (Aniket Vishwasrao), a middle-class man who marries Swara (Tejashri Pradhan), a rich girl, without knowing that he has actually tied the knot with his mother-in-law’s snooping eyes as well. Already upset about her daughter eloping with Aditya and marrying against her wishes, Mangala (Kishori Ambiye) makes it her mission to meddle with her son-in-law’s life to hilarious effect. Unemployed and wanting to prove that he can hold a permanent job, Aditya gets hired as a salesman to sell lingerie – something that he knows nothing about. From depending on the ill-fitting advice of his best friend, Sunny (Saksham Kulkarni), to taking a practical test in a bid to understand lingerie sizes and relying on the Internet for making him a lingerie expert – Aditya must now use every tool available to succeed at work and yet, somehow keep it a secret from his wife. His mom-in-law’s suspicion about his job and her resolve to catch him adds to the comic dizziness that is his life!
Speaking about the show, Aniket Vishwasrao, who plays Aditya, said, “Padded ki Pushup was my digital debut and it gave me a chance to experiment with my performance and be a part of a story that hadn’t been on-screen before. I am glad to learn that with a launch in Hindi, the show will now be seen by a wider audience. I am certain that the show will be appreciated for the message it is trying to communicate.”
Tejashri Pradhan, who plays Swara, added, “The show has a unique plot and features a phenomenal cast. The storytelling, humour and performances are bound to leave the audience in splits. I am glad that with the show’s availability in Hindi, an even wider audience base will be able to enjoy and appreciate it.”