Idea, Google partner for direct carrier billing

Idea Cellular and Google announced a partnership to enable more than 175 million subscribers of the mobile phone operator to do away with the use of a credit card while making purchases on Google Play. Under the direct billing system Idea customers, using Google’s application store Google Play, will be charged a separate fee deducted from the subscribers’ prepaid or postpaid account. The company didn’t divulge the amount that it will deduct.